Bøker av Dawn Iacobucci

This book covers Analysis of Variance (ANOVA) (i.e., how to analyze data from an experiment), variants of experimental design, and multivariate ANOVA. Chapters include: 1) Review of Basic Statistics, 2) One-Way ANOVA, 3) Two-Way, Three-Way, and Higher-Order ANOVA, 4) Effect Sizes, 5) Contrasts and Simple Effects, 6) Fixed vs. Random Effects, Expected Mean Squares, 7) Experimental Designs, 8) Repeated Measures, 9) Analysis of Covariance, 10) Unbalanced Designs, 11) SAS, 12) Matrix Algebra, 13) Intro to Multivariate and T2, 14) MANOVA Intro, 15) Multivariate Contrasts, and 16) MANOVA for Repeated Measures. About the Author: Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Kellogg, 1987-2004, Arizona, 2001-2002, and Wharton, 2004-2007). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, Marketing Science, Psychometrika, Psychological Bulletin, Social Networks, etc. She was editor of the Journal of Consumer Psychology and the Journal of Consumer Research, and she edited Networks in Marketing and Kellogg on Marketing. She is author of Marketing Management 6th ed., Mediation Analysis, Marketing Models: Multivariate Statistics and Marketing Analytics 4th ed., and coauthor with Gilbert Churchill on the lead Marketing Research text, 13th ed.

Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

Explores even the fundamental assumptions underlying mediation analysis