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Many Thin Companies

- The Change in Customer Dealings and Managers Since September 11, 2001

av Tony Carter & David L. Loudon

1 677,-
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- 1 677,-
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Customer Advisory Boards

- A Strategic Tool for Customer Relationship Building

av Tony Carter & David L. Loudon

749,-

This text shows senior managers how to create and make use of an effective customer advisory board (CAB). Carter (sales and marketing, Columbia U.) explains how to use different types of customer bases to form advisory boards to help plan future investments, create new products, and improve existing
- Bok
- 749,-
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