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Rather than considering political discussions and rhetoric as symbolic, inconsequential forms of politics, Governing with Words conceptualizes them as forms of government action that can shape institutions and societal norms. Daniel Q. Gillion refers to this theory as 'discursive governance'. Federal politicians' statements about racial and ethnic minority concerns aid the passage of minority public policies and improve individual lifestyle behaviors. Unfortunately, most of the American public continues to disapprove of politicians' rhetoric that highlights race. The book argues that addressing racial and ethnic inequality continues to be a tug-of-war between avoiding the backlash of the majority in this nation while advocating for minority interests. Even though this paradox looms over politicians' discussions of race, race-conscious political speech, viewed in its entirety, is the mechanism by which marginalized groups find a place in the democratic process. Such race-conscious discussions, the book argues, have ramifications both within and outside of government.
Gillion demonstrates the direct influence that political protest behavior has on Congress, the presidency and the Supreme Court, illustrating that protest is a form of democratic responsiveness that government officials have used, and continue to draw on, to implement federal policies. Focusing on racial and ethnic minority concerns, this book shows that the context of political protest has served as a signal for political preferences. As pro-minority rights behavior grew and anti-minority rights actions declined, politicians learned from minority protest and responded when they felt emboldened by stronger informational cues stemming from citizens' behavior, a theory referred to as the 'information continuum'. Although the shift from protest to politics as a political strategy has opened the door for institutionalized political opportunity, racial and ethnic minorities have neglected a powerful tool to illustrate the inequalities that exist in contemporary society.
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