Bøker av Christelle Damiens

Are you a non-European business looking to enter the European market? There are a number of questions you may be wondering about, like: What country should we start in?Should we set-up a European entity, or hire locally?Should we sell direct to our end-users or set-up a European distribution network?In her new book, Christelle Damiens will help you navigate the European market, examining the latest trends and their impact for businesses, and the current opportunities for technology-based businesses.In Is It Time to Start Exporting to Europe?, Christelle shares the stories of a diverse range of technology-based company CEOs and senior professionals, examining the European entry strategy of each business, the challenges they encountered and their recipes for success. Using her 25 years of experience in this market, Christelle compiles the companies' learnings at the different stages of their journey and provides insight into what they wish they had done differently.This book is also valuable if you are already in the European market and are wondering why sales have slowed ir you are facing challenges you don't know how to overcome.

Are you planning to take your business to Europe but don't know where to start?Have you hired in Europe or established a distributor but are still not generating the revenue you expect?Are your products available in Europe but you're not meeting your sales target?Whatever stage you are at in the European market, this book will help you recognise and understand where things might go wrong and learn how you can put your business on the right track. With a proven 4-step methodology, this book helps small businesses fast-track their sales in Europe and reach that first million euros in sales.The methodology outlined is based on 7 mission-critical pillars that every business needs to consider when entering the European market. The last chapter of the book wraps these up in a powerful 4-step process to follow to maximise sales and de-risk every step. This book will also show you how to scale beyond the magic million. Christelle shares real-life examples and stories, making The 4 Steps to Generate Your First Million Euros in Sales lively and easy to read. It is also full of templates, tools and illustrations, making it a ready-to-use tool that can accompany your business on your export journey to Europe.