Bøker av Chris Westfall

Unlock your potential with practical strategies for simplifying your biggest challengesA frustrated client hires a coach. He's looking for answers. Direction. And clarity. He wants to leave his job but can't find the self-confidence to do so. Should he stick it out? Is entrepreneurship a good idea? Little does he know, he's about to be fired in just five days.Inside Easier: 60 Ways to Make Your Work Life Work for You, a self-leadership inquiry becomes a story of transformation--and powerful universal discovery. Can a single conversation change your life?Easier is the hold-your-handbook on coaching, leadership, and resilience. The story offers leadership insights on creating the future of work, finding connection and guidance, and uncovering 60 ways to make everything--yes, everything--easier. For team players, and team leaders, and everyone in between, see how self-leadership creates lasting and powerful change, in the midst of the most difficult career challenges.In this book, you'll discover:* How to pivot from "How do I get through this?" to "What can I get from this?"* How to access innovation and empathy, for yourself and others, regardless of your circumstances--and find true personal freedom* How resilience and adaptability are available to anyone, anytimeWho doesn't want to make things easier? Tap into peak performance, by understanding that you don't have to go it alone. The coaching conversation begins with a common concern and leads to a reimagined future of work, because everything in life can be made easier--if you just know where to look.

Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization. Branding isn't just a part of your business - it is your business. Written by Chris Westfall (author of The NEW Elevator Pitch), this book turns traditional marketing ideas into actionable results for your brand. Whether you are a solopreneur, or a brand manager for a multi-national company, you owe it to yourself to understand what organizations like Cargill, Cisco and the Huffington Post know about building a world-class brand. Today, customers have more ammunition than ever. That's why you've got to have bulletproof branding.

There's never a good time to make a bad presentation. Take control of your personal message and discover how to make a real connection, with a book that shatters the myth of the old-school elevator pitch. The NEW Elevator Pitch is more than just a short two-minute speech; it's a method of communication for the digital age. Whether you tweet it or tell it, your story has to be strong, or it's lost in the noise. Here's the hold-your-handbook for creating a compelling and authentic connection to the people that matter most. In a web-2.0 world, it's no secret that the elevator platform has been replaced with the social platform. Today, engaging and connecting isn't based on some outdated sales strategy or verbal gymnastics - it's based on the story of YOU. Find out how to uncover the important stuff, overcome your nerves, and share your personal message in a way that's concise and powerful. Make a difference in your career, your community and your relationships with the power of The NEW Elevator Pitch.