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In a human system, a major proportion of behavioral attributes and values are determined by respective cultures and interaction with other cultures. Cultural and cross-cultural psychology has emerged as an interdisciplinary area that explores how a culture regulates society and its business, how cross-cultural interactions affect the psychologies of individuals as well as societies, behavioral variability under various cultural conditions, and how to harmonize cultural diversities. Organizationally and philosophically, cultural and cross-cultural psychology differs from other areas of social sciences. It is a common phenomenon that as people engaged with cultural practices, their thoughts, feelings, and behaviors come to reflect their cultural values and beliefs. As a process, people formulate, replicate, transform, and/or transmit their cultural practices in their daily social and/or business interactions. This edited book 'Handbook of Research on Cultural and Cross-cultural Psychology' is focused on dynamics that amplify knowledge, skills, and behaviors relevant to deal with different cultural and cross-cultural issues. All the chapters suggest that 'relevance' and 'being critical' are qualities widely attributed to efforts that fill the gaps between theory and practice in cultural and cross-cultural psychology.
Culture is a 'cumulative custom of beliefs, values, rituals, and sanctions practiced by a group of people, province or country'. It is a more sensitive dimension of internationalization of any business and making it perform in a culturally diverse environment. Sometimes, nations/states lose their normative significance in a cross-cultural setting (e.g., India, South America). It is because they undermine their earlier philosophies of norms, values, and beliefs or neglect the cultural significance of other nations. In the current business and workplace dynamics, cultural components introduced significant changes in the core assumptions of business practices and skill expectations. This paradigm shift has forced business executives and managers to know how cultural differences affect inter- and intra-organizational functioning. It has made gaining cross-cultural compatibility a serious concern for business and academic communities worldwide. Therefore, this book facilitates business leaders, expatriate managers, business executives, academicians and scholars to explore different cross-cultural business perspectives and practices.
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