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Using oral histories, contemporary news coverage, and state records, Bryant Simon has constructed a vivid, potent, and disturbing social autopsy of this town, this factory, and this time that exposes how cheap labor, cheap government, and cheap food came together in a way that was destined to result in tragedy.
The author of this study seeks to bring to life the politics of white South Carolina millhands during the first half of the 20th century. He explores how this group of labourers thought about and participated in politics and public power - at the polling station, at home and on the shop floor.
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.
Ved å abonnere godtar du vår personvernerklæring.