Bøker av Bruce May

A simple marketing strategy based on new best practices in marketing utilizing automated marketing platforms. Easy to understand. Easy to implement. Focusing on Peak Customers is the smart way to grow your business. Peak customers shop more often; they make more purchases; they engage with your more often; they engage with other customers more often; they respond more often to special offers; and they share those offers more often with others. Peak customers provide any small business the secret to growing your business.

A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It?s not just about producing the best content. It?s about using that content in a more complex system... a content marketing system.The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful contentthat educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age.