Bøker av Bernard (Advanced Performance Institute Marr

A complete guide to using KPIs to drive organisationalperformance Is your business on track to achieve success? Key PerformanceIndicators For Dummies covers the essential KPIs that areuseful to all kinds of businesses, and includes more than 100different ways leaders can monitor and drive performance in theirorganisations.

Dive into the future as we journey through the next frontier of technological advancement Generative AI isn't just the biggest trend right now; it's the pinnacle of today's technological evolution. Beyond the capabilities of ChatGPT and similar AIs that can generate written content and artwork, GenAI is rewriting the rulebook. From crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs, the horizons are limitless. Picture a world where your daily news is read by your favorite celebrity, where video games conjure unparalleled universes in real-time, where machines concoct groundbreaking medicines, and where literature and courses are tailored flawlessly for you. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide not only introduces the uninitiated to this groundbreaking technology but outlines the profound and unprecedented impact of GenAI on the fabric of business and society. It's set to redefine all our jobs, revolutionize business operations, and question the very foundations of existing business models. Beyond merely altering, GenAI promises to elevate the products and services at the heart of enterprises and intricately weave itself into the tapestry of our daily lives. Through 19 enriching chapters, Marr canvases a vast array of sectors, shedding light on the most innovative real-world GenAI applications through practical examples and how they are molding the contours of various industries including retail, healthcare, education, and finance. Marr discusses the exciting innovations in media and entertainment to the seismic shifts in advertising, customer engagement and beyond, but also critically addresses the risks, challenges, and the future trajectory of GenAI. Throughout the pages of this book, you will: Navigate the complex landscapes of risks and challenges posed by GenAI. Delve into the revolutionary transformation of the job market in the age of GenAI. Discover how retail is evolving with virtual try-ons and AI-powered personalization. Dive deep into the transformative impact on education, offering truly personalized learning experiences. Witness the metamorphosis of healthcare, from AI-aided drug discoveries to custom advice. Explore the boundless potentials in media, design, banking, coding, and even the legal arena. Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology and its monumental impact on our world, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools in the appendix.

A sneak peek at the future of the internet, from one of the web's most prescient voicesIn The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending--and ongoing--transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community.The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses:* Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture* The potential impact of the unprecedented combination of blockchain and AR technologies* Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiencesAn essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow's digital economy.

The Brand NEW Book from Bernard Marr, bestselling author behind Business Trends in Practice - Winner of Business Book of the Year 2022.Future-proof yourself and develop critical skills for the digital futureThe working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution?In Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World bestselling author and futurist Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You'll learn which skills will be in the highest demand, why they'll command a premium price, and how to develop them. You'll also find:* Strategies for improving human-centered skills, like teamwork and collaboration* Straightforward explanations of digital skills, like data literacy and cyber-threat awareness* Ways to make yourself an indispensable component of future firms, and practical tips for continuous improvementA can't-miss book for every working professional seeking not just to survive - but to thrive - in the coming years, Future Skills belongs in the libraries of company leaders, managers, human resources professionals, educators, and anyone else with an interest in the future of work and how humanity fits within it.

WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022!Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pikeFar from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries.In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.* Critical consumer trends just emerging today--or poised to emerge tomorrow--are discussed, as are strategies for rethinking your organisation's product and service delivery. The book also explores:* Crucial business operations trends that are changing the way companies conduct themselves in the 21st century* The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype* Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trendsBusiness Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get - and stay - on top of changes and disruptions that are right around the corner.

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY.As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You'll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers' perception of their brands. You'll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non-profit spectrums.Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies.An insightful exploration of extended reality from a renowned thought leader, technologist, and futuristExtended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant.Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they're turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders.You'll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences.Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.

Bernard Marr bietet einen faszinierenden Blick darauf, wie Unternehmen Künstliche Intelligenz (KI) und maschinelles Lernen zur Problemlösung einsetzen. Es präsentiert 50 Fallstudien zu aktuellen Situationen und zeigt praktische Anwendungen für Probleme, mit denen Unternehmen auf der ganzen Welt konfrontiert sind. Das sich schnell entwickelnde Gebiet der Künstlichen Intelligenz hat sich über Forschungslabore und Informatikabteilungen hinaus ausgedehnt und seinen Weg in das Mainstream-Geschäftsumfeld gefunden. Künstliche Intelligenz und maschinelles Lernen werden als die wichtigsten modernen Business-Trends zur Steigerung des Erfolgs genannt. KI wird in Bereichen wie Bankwesen und Finanzen, Social Media und Marketing eingesetzt. Diese Technologie bietet außerdem innovative Lösungen für Unternehmen aller Größen, Branchen und Industrien. Dieses spannende und aktuelle Buch untersucht eine Vielzahl von Fällen, die veranschaulichen, wie Unternehmen KI einsetzen, um die Leistung und Effizienz zu steigern, Marktpräferenzen zu analysieren und vieles mehr. Unternehmen, die dabei betrachtet werden, sind zum Beispiel: Amazon, IBM, Burberry, Samsung, Netflix, Spotify, Facebook, Elsevier, Uber, Siemens und Daimler.Der Bestsellerautor und renommierte KI-Experte Bernard Marr zeigt, wie die Technologie des maschinellen Lernens das Geschäftsgebaren von Unternehmen verändert. Das Buch bietet einen Überblick über einzelne Unternehmen, beschreibt das spezifische Problem und erklärt, wie KI die Lösung erleichtert. Jede Fallstudie bietet einen umfassenden Einblick, der einige technische Details sowie wichtige Lernzusammenfassungen enthält.Marrs Buch ist eine aufschlussreiche und informative Untersuchung der transformativen Kraft der Technologie in der Wirtschaft des 21. Jahrhunderts.

Discover how 25 powerful technology trends are transforming 21st century businessesHow will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today's most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You'll learn how to integrate existing advancements and plan for those that are on the way.In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice.You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice:* Artificial intelligence, including machine and deep learning* The Internet of Things and the rise of smart devices* Self-driving cars and autonomous drones* 3D printing and additive manufacturing* Blockchain technology* Genomics and gene editing* Augmented, virtual and mixed realityWhen you understand the technology trends that are driving success, now and into the future, you'll be better positioned to address and solve problems within your organisation.

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is and how you can analyse and use it to improve your business.

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively.

This practical book provides managers with five essential steps to improve their business intelligence and allow them to carry out the kind of reality check they need to maintain competitive advantage for their organization. The author's simple, step-by-step model offers managers a vital tool for analyzing their business and improving performance.