Bøker av Barry Silverstein

How the Modern American Brand was BornWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the ''40s and ''50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war''s end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you''ll learn:How Coca-Cola, Disney and other great American brands played an integral role in World War IIWhy some American brands chose to do business with Nazi GermanyHow television influenced the rise of the modern American brandPlus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!

What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the "m's" in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions - and many more - can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap'n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was "advanced technology." They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.The book is divided into fifteen chapters, each covering a brand category: Television Cereal Soft Drinks Snack Foods, Convenience Foods Toys, Games and Comic Books Health, Beauty and Cigarettes Automobiles Fast Food Rock 'n' Roll Revolution Environment Technology Movies The Ultimate Boomer Brand Winner & LoserAn Appendix includes a fill-in form so readers can pick their own "winners" and "losers," links to vintage TV commercials, and a Boomer Brands Discussion Guide. The book is a sequel to the first book on the topic, BOOMER BRANDS: Iconic Brands that Shaped Our Childhood.Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!

Saturday morning TV shows… cereals, soft drinks and snack foods… cool cars and rock 'n' roll… Boomers will savor the memories with the new book, Boomer Brands: Iconic Brands that Shaped Our ChildhoodThose Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands. The "Boomer Brands" they knew and loved then, they remember to this day.This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares "Boomer Brand Cameos" of over fifty of the brands Boomers grew up with: Disney, Kellogg's Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant be read by Boomers, shared with Boomers, and savored for the memories!ContentsIntroduction: Boomer Brands and You View Tube (television brands) Bowled Over (cereal brands) Soda Pop-ular (soft drink brands) Snack Attack (snack food brands) Faster Foods (convenience food brands) Playtime (toy and game brands) The Dazzle of Disney (Disney brand) Lookin' Good, Feelin' Good (health and beauty brands) On the Road Again (car brands) Orange You Hungry? (Howard Johnson brand) Burgers Galore and More (fast food brands) Reelin' and Rockin' (rock 'n' roll brands) Politics and Protest (consciousness brands) Green Scene (environmental brands) Ten Boomer Era Brands with Lasting Legacies Birth of the Modern Brand Appendix: The Boomer Era, Year by Year Boomer Brands IndexTrade Paperback, 192 pages, 55 black-and-white photosAbout the AuthorBarry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He is the author of numerous non-fiction marketing and small business books, including Branding 123 and The Breakaway Brand. He also writes a blog for Boomers called "Happily Rewired." Silverstein resides with his wife in the Asheville, North Carolina area.About the PublisherGuideWords Publishing publishes books at the intersection of Boomers and business. Boomer Brands is the company's second book. Its first book, Let's Make Money, Honey: The Couple's Guide to Starting a Service Business, is designed to help couples succeed in starting and running a small service business.GuideWords Publishing Biltmore Lake, North Carolina 28715 www.guidewordspub.comguidewordspub@gmail.com