Bøker av Barry Connolly

Serah Corvinius is a young Christian girl who is coming of age in the shadow of the Emperor Claudiuss Rome. The daughter of a Roman centurion and a Jewish artisan, Serah lives an idyllic life on her fathers equestrian estate. There, magnificent horses are trained for fierce competition in the races at the Circus Maximus. When a powerful and vindictive Roman senator threatens her familys welfare and her own life, Serah is compelled to flee to her mothers homeland in Judea. In Jerusalem, she will experience for the first time the prejudice and danger facing the followers of Jesus Christ. It is an adventure that will test her beliefs, challenge her courage, open her heart, and change her life.

Digital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms.Digital Trust provides an overview of how e-SMEs can use social media platforms to conduct their own research into increasing trust and engagement, with the positives and negatives highlighted for specific industry considerations. For enterprises that rely on e-commerce, engaging customers and building brand trust is vital for driving sales and achieving long-term success. Trust plays a critical part during the online shopping process and is a key precursor for consumer patronage, and social media can provide the ideal environment for SMEs to gain customer trust as part of their online operations.This book covers the challenges that e-SME branding is currently facing in the rise of digital and social media platforms, which facilitate and enable greater transparency, consumer empowerment and online activism. As a result, new strategies are required for optimizing these opportunities as well as avoiding potentially disastrous pitfalls. Developed from his own research, Barry Connolly explores the ways in which e-SMEs can successfully and authentically engage within social media communities in order to positively influence their brand trust and reputation.