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Anthony Davis was not only the most electric college football superstar of all time but he was also my teenage idol. His exploits at USC captured my imagination. This book reinforces everything I know about Anthony Davis - he is a man of passion with a story to tell that will inspire those who follow his path. The Notre Dame Killer has never been more candid or more relevant. -Steve Hartman Change is coming. Anthony Davis is an unsung leader in what has at last become a popular movement. -Dr. Daniel Amen. M.D

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.