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Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.

Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations. Positioned within the critical public relations stream, this book aims to fill a significant gap in the literature and provide readers with the means to understand the social construction of public relations by closely examining its gendered nature.

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, , this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies.

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas¿ work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas¿ theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be of interest to all scholar and advanced students of public relations and communication studies.

As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.

This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.