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The purpose of Methods of Historical Analysis in Electronic Media is to provide a foundation for historical research in electronic media by addressing the literature and the methods as applied to electronic media.

Covering topics and categories established by the ACEJMC, this book moves through the steps of developing the assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. It includes case studies from private and public institutions with varied approaches to communication education.

Explores the role of communication in framing and contributing to issues of social justice. This work investigates the theoretical and practical ways in which communication scholarship can enable inclusive and equitable communities within American society. It is useful for undergraduate and graduate courses in communication, journalism, and more.

Questions concerning the quality of media performance and effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This book addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective.

Presents a challenge to future researchers, encouraging consideration of other theoretical research problems that leads to improving the management practice of public relations. This collection advances practitioner understanding of excellence in public relations and communication management.

Presents a challenge to future researchers, encouraging consideration of other theoretical research problems that leads to improving the management practice of public relations. This collection advances practitioner understanding of excellence in public relations and communication management.

Developed for use in courses on mass media and society, media studies, and media literacy, this book offers diverse theoretical perspectives and methodological approaches on the representation of romantic relationships across the media spectrum, including the myths, stereotypes, and prescriptions manifested throughout the press.

Presents an introduction to the field of health care and the Internet, from international and interdisciplinary perspectives. This book covers: e-Health trends and theory; searching and evaluating online health information at the individual level of analysis; discussing health information at the group or community level of analysis; and more.

Each chapter in this book focuses on one or more performances that clinical practitioners must achieve with some regularity. It explores ways - communication and literary theory, ethnography, and discourse analysis - to express what practitioners do in clinics and hospitals.

A comprehensive volume of research and applications in communication and disability study. This text explores how disability is socially constructed, conceptualized and enacted through communicative processes.

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Designed as an answer to the question of the inclusiveness of the popular culture, this book argues that the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

This text focuses on the complexities of the communication of health-related messages and information through the use of case studies. Many of the contributors are scholars who, during their research and consulting, grapple with many of the issues of concern to those studying this topic.

This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.

This text shares insights into the effects of media on children and family. It reflects not only widely divergent political orientations and value systems, but also three distinct domains of inquiry into human motivation and behaviour - social scientific, psychodynamic and clinical practice.

This work examines the various assessments considering the experience of television in presidential elections, reviewing what is learned about televised debates, and evaluating that knowledge in the context of the election process, specifically, and the political process, generally.

Designed as a handbook, this text aims to provide media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical information to tackle assessment battles on their campuses.

This study addresses the subject of children and television - how they view it, what they think of specific programmes, and how these likes and dislikes affect learning of the content presented. It examines evaluation, comprehension, and impact in the drama, information and entertainment domains.

This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabricated - and the primary agendas drove the issue over time. Topics include media interpretations, and the president and public relations.

Examines one health issue - breast implants - across a series of contexts often thought to be separate, such as media coverage and doctor-patient interaction. The text provides an explanation of how communication shapes individual perceptions of health, government and policy concerning health care.

The central thesis of this book is that the communication process is consequential for people's lives in ways that cannot be explained by antecedent theory.

This volume presents a report of the Tampa Conference on Applied Communication. It focuses on how, in the 21st century, the field of communication will respond to the challenge of becoming a discipline which makes a substantial contribution to the well-being of society.