Utvidet returrett til 31. januar 2024

Bøker i PR In Practice-serien

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  • - A Casebook of Best Practice
    av Michael Regester
    445,-

    Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

  • av Sandra M Oliver
    344,-

    Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

  • - Style and Technique for Mainstream and Social Media
    av John Foster
    445,-

    Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

  • av Andrew Griffin
    414 - 1 381,-

    Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

  • - A Guide to Planning, Research and Measurement
    av Tom Watson
    509,-

    Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

  • - A Practical Guide to Lobbying
    av Stuart Thomson
    407,-

    Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths.

  • av John Brown
    509,-

    Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication.

  • - Powerful, Practical Communications
    av Caroline Black
    445,-

    Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.

  • - A Guide to Best Practice
    av Patricia J. Parsons
    509 - 1 299,-

    Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

  • - A Manual for Practitioners
    av Liam FitzPatrick & Klavs Valskov
    414 - 1 299,-

    Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.

  • - A Strategic Approach
    av Anne Gregory
    474 - 1 320,-

    Drive events, rather than be driven by them, with the techniques laid out in the fully-revised new edition of this popular definitive guide to planning PR and event campaigns.

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