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Every clergyperson has a persona: the public role he or she assumes in performing ministry for a congregation or organization. For example, the roles of preaching, pastoring, and church administration "go with the territory" in most congregations. These tasks are part of the employment contract. Every clergyperson also has an anima: the true inner self, reflecting deeply held ideals of conduct. Because this inner core of being controls how a pastor lives out the details of ministry, anima determines how effectively he or she fits the needs of a particular congregation or ministry role. For example, a minister who relates poorly to youth is seldom productive as a youth minister. Listing twelve elements of the pastor's anima mix, Herb Miller asserts that clergy are effective to the extent that the conscious and unconscious choices they make in developing each of these elements fit the needs of the congregation or church organization they serve. In Leadership Is the Key, he offers practical ways to influence these choices and maximize effectiveness in ministry.

In Starting Small Groups: Building Communities That Matter, Jeffrey Arnold discusses small groups and details step-by-step the method for designing a small-group ministry to fit a congregation's unique situations. Adapted from a workbook format that allows each congregation to identify its own particular needs and character, this resource includes ways to plan, envision, and strategize for the formation of small groups. The author looks at significant issues related to designing or revamping a small-group ministry, including group types; group structure; leadership training and support; marketing; recruiting people into groups; answering the why, when, how, and what of groups; and evaluating so that positive changes can be continually made. Ending each chapter is a series of workbook-style questions. The answers to these questions form the structure and content of each church's unique ministry design. While individuals, committees, and churches work their way through the questions, they may consult the sample strategy contained in an appendix at the end of the book. The writing style employed in this resource is simple, graphic, and easy to read. It is written so that both laypersons and pastors will be comfortable using it. Stories abound so that a process that may seem difficult comes to life in these pages.