Utvidet returrett til 31. januar 2024

Bøker i Advances in Marketing, Customer Relationship Management, and E-Services-serien

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  • av Vimi Jham & Sandeep Puri
    2 085,-

  • - Modern Technologies for Marketing
    av Payam Hanafizadeh & Mehdi Behboudi
    2 200,-

    Educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. It outlines the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.

  •  
    2 663,-

    Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods.

  •  
    2 085,-

    Highlights the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is designed for academics, practitioners, and students seeking current information on ways to increase customer activity.

  • - Utilizing Social Media to Engage Consumers
    av Li
    2 200,-

  •  
    2 663,-

    Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.

  • - Strategies for Emerging Economies
     
    2 200,-

  • av Rajagopal
    2 200,-

    Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.

  • - Frameworks and Cases
     
    2 324,-

    Explores a range of topics that contribute to understanding consumers' behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

  • - Technological Developments and Challenges
    av Gonca Telli Yamamoto
    2 145,-

  • - Multi-Method and Qualitative Approaches
     
    2 547,-

  • - Design, Implementation, and Use
    av Lin
    1 969,-

    Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

  • - Strategies and Emerging Trends
     
    2 200,-

    The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. This title brings together best practices and innovative approaches for effective marketing in today's economy.

  • - The Case of Chinese Social Media
     
    2 085,-

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