Sport

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization. After sketching some of the main transformations at stake in the field, the contributors provide novel insights into the changing structures in the action sports industry and the effects on athletes, coaches, agents and the cultures more broadly. Such trends came to the fore in the inclusion of surfing, skateboarding, sport climbing and BMX freestyle into the Tokyo Olympic Games. The book explores the working lives of action sports athletes, more specifically when it comes to their social media practices and the commercial pressure emerging from sponsors, and it also provides key insights into the institutionalization and professionalization of action sports amid ongoing processes of globalization, commodification and incorporation. Overall, the book reveals how different action sports (i.e., snowboarding, surfing, kiteboarding, parkour, climbing, skateboarding), and across countries, are at various stages in the professionalization process, with local, national and international responses and reactions to such trends differing considerably. The chapters in this book were originally published as a special issue of Sport in Society.

This handbook provides a succinct overview of sport in the Middle East, drawing in scholars from a wide variety of geographical and disciplinary backgrounds (history, politics, sociology, economics and regional studies), with different methodological approaches, to create the `go-tö text on the subject.

This book surveys the practice of horse racing from antiquity to the modern period, and in this way offers a selective global history.

This edited volume explores various issues in family tourism studies and complements the dramatic development of this market segment in China. The book concentrates on family and children tourism, and through its chapters, hopes to enrich the landscape of family tourism in academia.The family market in tourism has received increasing attention over past decades. Yet academic endeavors in this area remain somewhat lacking in depth and scope. In addition to imbalanced contributions from authors of diverse backgrounds, the extant literature suffers from insufficient inclusion of children. Relevant studies are largely limited to conventional tourism destinations such as beaches and cultural attractions. In response to growing academic interest in family tourism, this book is a compilation of eight chapters that attempt to push the scope and boundaries of existing research on family tourism.The chapters in this book were originally published as a special issue of the Journal of China Tourism Research.

This book critically examines sustainability challenges that humankind faces and offers responsible organising as a solution in responding to these challenges.

This volume illustrates how theatre arts can be used to enact peace education by showcasing the use of theatrical techniques including storytelling, testimonial and forum theatre, political humor, and arts-based pedagogy in diverse formal and non-formal educational contexts across age groups.The text presents and discusses how the use of applied theatre, especially in conflict-affected areas, can be used as an educational response to cultural and structural violence for transformation of relations, healing, and praxis as local and global peacebuilding. Crucially, it bridges performing arts and peace education, the latter of which is unfolding in schools and their communities worldwide. With contributors from countries including Northern Ireland, Denmark, Norway, the USA, Mexico, Japan, the Philippines, Pakistan, Burundi, Kenya, and South Africa, the authors identify theoretical and technical aspects of theatrical performance that support peace through transformation along with embodied and sensorial learning.This book will appeal to scholars and students with interests in teacher education, arts-based learning, peace studies, and applied theatre that consider practice with child, adolescent, and adult learners.

This book focuses on health within physical education (PE) and specifically on PE pedagogies for health. It gives practitioners and students the knowledge, understanding, skills and confidence to employ effective health pedagogies and practices in their work, and to promote healthy, active lifestyles within their PE curricula.

This is the first book to examine the body in training in the context of religion, sport and wider physical culture, offering important insight into the performative, social, cultural and gendered aspects of somatic discipline and exercise.

The book features chapters written by authors from different research backgrounds, who present the findings of a previously published `classic¿ study rewritten in the form of a story. Reflective chapters focusing on the how-to and the challenges of this practice complete the work, to support scholars in developing their creative skills.

This book provides an in-depth examination of the growing Asian tourism market and consumption in Arctic destinations.

This book offers international perspectives on the economic, social, geopolitical, and environmental implications of COVID-19 on tourism, an unprecedented situation for this sector.It considers the challenge of making the tourism industry more resilient to such crises and the future sustainability of tourism. Contributions explore the changing dimensions of tourism marketing post-COVID-19; the rising challenges in tourism education and ways to handle the crisis; the impact of the pandemic on tourism governance; and the emerging ethical issues of stakeholders' responsibility.The book will be useful for researchers, students, and practitioners in the fields of tourism, geography, and crisis management disciplines.

It is commonly accepted that "exercise is good for children" but, considering the number of children worldwide exercising, we know comparatively little, compared to adults, about how specific mechanisms influence health and sports performance. There are considerable obstacles that challenge the progress of paediatric research, not least in relation to ethical and methodological considerations. Therefore, advances in the science and clinical application of paediatric exercise physiology, psychology and biomechanics have not reached their potential.Paediatric clinical exercise physiology has application to the role of exercise in the assessment and treatment of paediatric chronic diseases, the utilization of physical activity in preventing illness and enhancing wellbeing and can enhance our understanding of how sports can be made safer and more enjoyable for our young athletes.Exercise and Respiratory Diseases in Paediatrics highlights research by various methodologies, including literature reviews, experimental research and innovations, applied to children and adolescents with respiratory diseases. Chronic conditions such as asthma, bronchiectasis (e.g., cystic fibrosis), and those associated with prematurity and medical complexity are worldwide health problems for young people and although management includes pharmaceutical medications, physiotherapy, nutritional and psychological support, exercise has a role in optimising multidisciplinary care. There has been unprecedented acceleration in new technologies and methodologies that promise to facilitate paediatric research and these are explained and discussed as future research directions.This is reading for post graduate students, researchers, academics and policy makers within the field of paediatric healthcare, physical activity, physiology and the related disciplines.

This book focuses on the intersection of bod movement, physical awareness, engineering, design, software, and hardware to capture emerging trends for enhancing sports and athletic activities.

This book explores and critically assesses the challenges and experiences of LGBTQ people within sport in Europe. It presents cutting-edge research data and insights from across the continent, with a focus on sport policy, sport systems, and issues around anti-discrimination and inclusion.

The Routledge Handbook of Religious and Spiritual Tourism provides a robust and comprehensive state-of-the-art review of the literature in this growing sub-field of tourism. This handbook is split into five distinct sections. The first section covers past and present debates regarding definitions, theories, and concepts related to religious and spiritual tourism. Subsequent sections focus on the supply and demand aspects of religious and spiritual tourism markets, and examine issues related to the management side of these markets around the world. Areas under examination include religious theme parks, the UNESCO branding of religious heritage, gender and performance, popular culture, pilgrimage, environmental impacts, and fear and terrorism, among many others. The final section explores emerging and future directions in religious and spiritual tourism, and proposes an agenda for further research. Interdisciplinary in coverage and international in scope through its authorship and content, this will be essential reading for all students, researchers, and academics interested in Tourism, Religion, Cultural Studies, and Heritage Studies.

This book is the first to take an in-depth examination of events and well-being. It uses empirical case studies to help us better understand how events foster positive well-being or counter negative well-being for event organisers, participants, spectators, volunteers, and even non-attending local residents.

This unique volume examines death from a socio-cultural events perspective. Drawing on the empirical and conceptual work produced by an international body of researchers, it is the first publication to look at death, dying, memorialization, and their mediation, from an events orientation.

This book brings together research at the intersection of music, cultural industries, management, politics and gender studies to analyse music as labour, in particular highlighting social inequalities and activism.

This book explores the strategies and techniques that facilitate the performance and learning of closed self-paced motor tasks. Included in the instructional-psychological routines discussed are pre-performance, focusing attention, motor imagery, enhanced expectancies, autonomy support, gaze strategies, self-talk, and periodization.