Markedsføring

Provides a framework for solving political issues through the effective management of complex relationships. This title presents theoretical concepts of human behaviour as a basis for structuring observations and understanding why people behave the way they do.

Fraud: The Counter Fraud Practitioner's Handbook looks at fraud investigation methods and explores the practical options for preventing and remedying fraud. It examines the mode of investigation, the types of preventative and detection measures, and the range of sanctions that are most appropriate to the institutions, the types of criminal activity

In this provocative book, the creation of product durability and the design of longer-lasting products emerge as an absolutely vital element in the pursuit of sustainability. Its multi-disciplinary approach consolidates the significant growth in product life-span knowledge from an impressive range of experts. Contributors to Longer Lasting Products

International business involves complex, ethically challenging, and sometimes threatening dilemmas that can involve political and personal agendas. As a result, it can often be difficult to discern corruption against what may be a different set of cultural norms. In this book, Sharon Eicher examines corruption as it pertains to the business sector

Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics h