Markedsføring

This original book presents in-depth research into thirteen successful Chinese private enterprises through interviews with their founder-entrepreneurs.

Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.

This book focuses on the application of revenue management in the manufacturing industry.

Revised edition of the authors' Marketing management and communications in the public sector, 2012.

This book examines the changing business andeconomic environment for postal services in Lithuania and the upcomingchallenges for this industry.

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'.

During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems.

"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."

Examines key factors for success in today's business environment - finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, John Harte shows how artificial intelligence is limited and often imperfect.

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.