Markedsføring

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

Your fast track to successful mobile marketingLearn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime.

Learn in a week, what the experts learn in a lifetime.

Compelling for academics in HRM but also related social sciences, HR practitioners, and corporate leaders alike, this book is a timely look at new Asian corporate cultures.

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business.

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

This book helps readers understand the concepts of marketed and marketable surplus, as well as the role of the government and marketing agencies, including those in the private sector, in improving market efficiency.

This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society.

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This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market.

Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models.

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.