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This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.
Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and
Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.
Ved å abonnere godtar du vår personvernerklæring.