Markedsføring

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.

Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.

By delving into the foundational concepts related to leveraging sales as a tool for organisational profit, this book gives readers important insights into the critical elements of the sales process, including consultative selling, sales force management, qualities of effective leadership in sales, and the use of technological tools.

Reveals the secrets behind the manipulation that is inherent in all brand advertising. This book offers readers a step-by-step guide to writing brand advertising for all media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising; and learn how to think creatively and develop their own unique ""voices"".

Provides students with a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.

Gives students a basic understanding of sales of goods transactions and how Article 2 of the Uniform Commercial Code is applied to them. Built around a series of problems, the book connects real case studies and the author's original material back to the actual text of Article 2.

Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.

Millionaire Within shares self-made millionaire E. Brian Rose's secrets to achieving huge success in the world of online marketing.