Markedsføring

The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.

Cadence is a parable about a triathlon coach named JJ and his struggling bike store, which gets a new lease on life when an athlete JJ is coaching teaches him how to turn the store's profitability around with seven key "10% Wins."

Grandma has always dreamed of being a cowboy. This story reveals how Grandma found her passion for it at 65 and followed her dreams. Illustrations.

"Second edition published by Routledge 2014"--T.p. verso.

How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us?

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

Create great product demos and sell more of your product with the strategies and inspiration in this book.

"One Hour Marketing" helps small business owners find their target market, get more clients and build a stronger business by making marketing simple to understand, easy to plan and fast to execute.

The definitive modern handbook for copywriting that gets you noticed and sells your products and services.

If you have ever felt frustrated & stressed out at work. "Shifting Gears" will shine a light on the real problems and give you the tools to move forward towards your true potential.