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Book Blueprint demystifies the writing process so any entrepreneur can write a book that will grow their business.

Lead your business to greater success with less work and less stress!

Become wildly successful in building your selling muscles by learning simple, proven methods for prospecting, advancing the sales conversation, negotiation, and handling objections like a pro.

A proven approach to building market leadership in today's crowded markets, presented with case studies, entertaining stories and practical tools and advice.

Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.

A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students.