Markedsføring

This book will help you sell more. Over 30 years, Conor Kenny has learnt to sell largely by making mistakes and learning what makes people buy. First published as SALES TALES, HOW TO SELL is based on his personal experience in pursuit of sales excellence. These are real stories that will help you to be a better sales person and make more sales.

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

Asia is the most populated geographical region, with 50% of the world's inhabitants living there.

Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies.

This book dissects crisis communication case studies from both the journalists' and the public relations professionals' perspective. In doing so, the authors acquaint professors and students of PR and journalism with the realities of covering and managing crises, including what works and why, as well as mistakes that occur.

Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.

This book highlights effective and tangible marketing practices for k-12 education professionals.

In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.