Markedsføring

If you're looking to build trust with your customers, the best way to do so is with video marketing. The statistics back this up: 90 percent of customers say video helps them make buying decisions, 64 percent say they're more likely to buy after seeing a video, and video marketers get 66 percent more qualified leads per year. However, you can't capitalize on these benefits if you don't know how to get started with video marketing. Adrian Sandmeier is here to help you kickstart your efforts with video and produce stellar work capable of closing deals. After assessing your situation and capabilities, you'll learn how to match each step of the customer's journey with the right type of video. You'll no longer have to guess whether an explainer video or a customer testimonial will be most effective when a customer gets stuck in your sales cycle. You'll also learn how to distribute videos, then measure and analyze results so you're set up for success, now and in the future. If you want deeper customer relationships that drive results, Video Marketing for Marketers is the blueprint you need.

Raving Patients is the playbook for using reputation marketing to a steady flow of new dental patients who come into a dentist's practice with a high degree of trust and, thus, a higher likelihood of moving forward with treatment recommendations.

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.

Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.

The social media secrets that experts and top professionals use.