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Through extensive research into elite coaches in the world of business and sports, this book investigates the mindset, skills and behaviours required to be a top sales coach and provides a range of practical models, tools and techniques for sales leaders and professionals to use.

eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are.

This #1 Amazon Best Seller from one of today's top bloggers is a compassionate guide through the process of grieving for a lost loved one. Ty Alexander has touched many lives with her popular lifestyle blog, Gorgeous in Gray. But in her early 20s, her own life was upended when her mother was diagnosed with cancer. Ty was suddenly forced to become not just a loving daughter, but a caregiver, patient advocate, and researcher. And when her mom passed the pain was overwhelming. Though she still grieves every day, her experience has taught her how to move on while still honoring the love that endures. In this beautiful, honest, and intensely personal guidebook, Ty provides the insight and inspiration that every mourner needs to make it through this time of unrelenting emotional pain and sadness. Her deep compassion, understanding, and enlightening true stories will help readers along every step of their grieving journey, from the shock of discovery through anger, disbelief, and despair, and ultimately to acceptance and healing. We all grieve differently, but the pain of loss is universal. Things I Wish I Knew before My Mom Died can provide a reassuring voice, a helping hand, and a shining beacon of hope for anyone who is heartsick and suffering.

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people's health, quality of life, productivity, and life expectancy.

New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU.

This edited volume presents the results of a three-year comparative study on Chinese cultural diplomacy (CD) across Europe, Central Asia, the Middle East, and Southeast Asia, which contributes to the broader theoretical debate on China`s increasing soft power in international relations.

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeaüs leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People¿s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education.

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry.

This book explores the effective management of HR functions in an African context. By highlighting theoretical underpinnings while also placing emphasis on the practical relevance of HR issues, this book offers an insightful guide for students and scholars interested in HR and management in developing economies.

The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.

This book presents a fresh perspective into the nuances of ECSRS education especially with reference to the Giving Voice to Values (GVV) pedagogy and framework in a novel context; the Middle East and North Africa (MENA) region.

Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

This book studies the Chinese "Belt and Road Initiative" (BRI), also called "New Silk Road", and focuses on its regional and local effects. The final part highlights the tourism prospects in connection with the Silk Road project, as tourism has established itself as an important economic sector in many regions along the historic Silk Road.