Markedsføring

This book covers responsible business practices and sustainability in the fashion textile supply chain, from the raw fibre stage, through production, to the point of customer consumption.

Whistleblowing, Communication and Consequences offers the first in-depth analysis of the most publicized, and morally complex, case of whistleblowing in recent European history: the Norwegian national lottery, Norsk Tipping.

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Aimed at researchers and students of public management, business management, corporate social responsibility and governance, this book provides a theoretical, conceptual and empirical understanding of value creation in hybrid organizations.

This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Macnamara argues that we are all responsible for the slide towards a post-truth society.

In this landmark book, author Tony Caldwell takes you step-by-step through the thinking, mindset, skillsets, and checklists you need to launch and successfully operate an independent insurance agency. Done the right way, your business will grow into a noble endeavor to benefit your community. There's never been a better time to become UNCAPTIVE!

Mastering Marketing is a step-by-step guide for startup entrepreneurs and small business owners who want to wrap their heads around marketing. This book offers you a big picture overview or a roadmap to marketing. You will discover that marketing is a system you build to help you lead, to cultivate relationships, drive sales and earnings growth.

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.

Farm the City is an introduction to the principles, methods, and realities of starting an urban farm derived from the success of Sole Food Street Farms, one of the largest urban agricultural enterprises in North America. Covers navigating regulations and finding land, to crop planning, fundraising, marketing, and more.