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Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.

A timely manifesto for change and success in today's rapidly evolving advertising industry.

Offers a comprehensive overview of what global cities are doing to become sustainable. Woodrow W Clark II and Grant Cooke have produced a book that is both practical and visionary. This book offers a global perspective that includes implementing the Green Industrial Revolution the title of their last book.

This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more.

This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today's international markets.

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Right now is the time to start marketing your book and getting it into readers' hands. Whether you're a first time author, or a publishing veteran looking to revitalise your sales, this book is here to help. It is jam packed full of simple strategies, hints and tips which will take you through every step of the marketing process. From running a buzzing book launch, and building your mailing list, through to effective social media marketing, you will explore how to get your books noticed and bought by readers. Each of these techniques has been used successfully by the author to build a growing platform designed to revolutionise your book sales. Learn from her what works and what doesn't and use this book to build a marketing plan which will see your book sales soaring. You can see the difference right now.

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.