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What if selling meant doing the best thing for your prospects--every time?Straight from the work of two expert sales consultants comes "decision intelligence," a genuinely customer-centric approach that turns traditional selling on its head. Ready for bigger deals, flowing pipelines, and higher closing rates?This book is for sales professionals who are tired of the sales target treadmill and disillusioned with the old, manipulative ways of selling. Learning to sell in a new way, however, requires strength stronger than the hardened habits, routines, and mindsets that resist change.This requires a transformative approach--a wholesale shift in the way your people think about selling and the way they actually do it.This genius approach applies the insights of transformative science to expose a root problem in sales: the conviction held by salespeople and clients alike that selling is fundamentally a process of pitching, persuading, and pressuring people to buy. This single conviction initiates a downward spiral that leads to systems of thought and behavior that become dysfunctional and self-limiting for everyone involved.Using real stories from over a decade of field work, the authors put you right into the training room to break through those calcified perspectives in favor of a better way. Follow in the footsteps of thousands of salespeople and executives as you learn to transform your team and develop a consistent selling system.Get to the heart of client-driven sales with an exploration of: *Educating your clients to help them make the right purchasing decision*Aiming your brain to focus on the "why" behind your selling*Mastering your attitude to bring out your best*Generating compelling conversations that lead to real action*Building your sales team into high performers with an effective selling systemNo hype or hyperbole--just actionable insight from two seasoned executives who believe that selling is the heartbeat of business, and who know that how a company sells will determine its ultimate value to the clients it serves. This is a practical and enjoyable read, with ideas that are both fresh and timeless.Thought-provoking and even eye-popping at times, it will make you proud to be called a salesperson again.

"This book provides answers to businesses, organizations, and people that are searching for alternate perspectives and strategies to advance diversity and inclusion; it is for those who feel different or feel alienated, who want to foster self-empowerment and connect with others, and who want to deepen their capacity to build greater empathy, open-mindedness, and ability to connect"--

Explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academics, and students.

Explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academics, and students.

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation.

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China.

This book offers a comprehensive guide to communication, argumentation, and negotiation by demonstrating success pathways with a focus on specific types of negotiator or negotiation partner from the different regions of the Asian continent.

Provides knowledge for managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. The book works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize industry while keeping the enterprise competitive.

What if you've been right all along?What if everything you think (but can't say) about funeral service is true?Death care isn't what it used to be. Cremation rates are sky-high, customers have changing expectations, and new competitors materialize every day. It's no surprise that an entire generation of family funeral home owners are wondering if this is the time to get out.This book has the answers. Author Eric Layer has spent his career helping brands navigate the winds of change, after spending most of his life in and around the family business of funeral homes and cemeteries. He leverages that unique perspective to paint a vivid picture of what today's funeral directors are getting right-and what they're doing wrong.The current uncertainty around death care is not morticians' fault, but it is their problem. The calling is hamstrung by mixed messages. It's tough for a modern funeral director to decide whether to be leader or follower, salesperson or confidant. But there is a right way to do death, and funeral professionals are experts. The future of the business will require a recognition of that truth so that those who work in death care can reclaim the soul of the calling and guide families with care and confidence.Layer's firm, McKee Wallwork + Co., has spent more than a decade meticulously researching and consulting with funeral homes and related businesses. The firm has been a pioneer in industry research, having fielded the first-ever national funeral consumer psychographic segmentation study and co-invented the Death Care Genogram, as well as the Death Disruption Index. In The Right Way of Death, you'll find a crisp and insightful portrait of the modern business of death that draws evenly from that extensive research, business case studies, and poignant personal anecdotes.An engaging, thoughtful, and surprisingly enjoyable rebuttal to Jessica Mitford's controversial 1963 book The American Way of Death, Layer's The Right Way of Death is a must-read for any American funeral director, cemeterian, or mortuary owner ready to do death better.

Do you want to increase your Amazon sales and boost your product rankings fast?Learn how to do proper keyword research and double your Amazon sales via free organic traffic.Keywords are a big part of the whole Amazon ecosystem and they are the bridge between the buyer and the seller.Learn the right keyword optimization so you never have to worry about online traffic ever again.Here's a preview of what you'll discover:The 6-step process of keyword research that will turn your product into a passive income producing machine3 reasons why you shouldn't start your keyword research with tools. Why over-reliance on research tools will make you a terrible online sellerWhat is the curse of guru-itis and how it can doom your business to failureThe difference between main keywords and long-tail keywords and why you need both to succeed on Amazon3 things NOT to include on your keyword list and why putting any of these on your master list will make Amazon penalize you!How to use your keywords in creating the perfect listing titleExactly how to know if your keywords are getting indexed by Amazon or not3 Amazon SEO strategies that will boost your rankings almost overnightDiscover a simple, actionable and beginner-friendly way of doing keyword research for your Amazon products.Get your copy by clicking the Add to Cart button and start researching profitable keywords today!

Provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. The book works as a guideline for existing cross-border e-commerce managers to formulate individual strategies to keep an enterprise competitive.

Rethinking Drinking is a story about our common beliefs and experiences with alcohol, and the super-genius of alcohol marketing. The book cover introduces the story with the blue pills representing the altered reality that alcohol has taught us, and the red napkin text representing the true reality that the author tours the reader thru inside his book. Starting with the author's own difficult conversation with his teenage son about alcohol, the story moves along a dot-connecting continuum of increasingly honest awareness about the effect alcohol has on all of us, and finally arrives at the reason we're all under the influence of it. Lastly, the author shares how he successfully explained all of it to his teenage son. With clever illustrations, common quotes, and condensed chapters, this book is a fun and easy read about the importance of improved alcohol awareness among parents, families, friends and co-workers. To learn whether it's possible for you to moderate or you should quit, visit [rethinking the influence dot com] to learn more about the author and the Alcohol Relationship Reset Method that goes with this book.

No-Fear Sales is a step-by-step training guide to help new sales executives build better client relationships and close more sales. Crystal Smith has taken 20-years of sales experience and coaching sales teams and put that information directly in your hands.

Master Coach Peter Freeth shares his 20 years experience in building a successful coaching practice to enable you to create and grow a sustainable business, supporting the lifestyle you want with client relationships that deliver long term mutual value.

"This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"--

Presents innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. Highlighting topics including gamification, typography, and consumer-generated media, this book is designed for professionals, content specialists, researchers, practitioners, executives, students, and academics.

FINALLY A BOOK for GENERAL MANAGERS, SALES MANAGERS and the SALES PROFESSIONALS who want to SUCCEED in the CAR BUSINESS! "I wish I had this book when I was the #1 sales professional at Ford Greenville, TX. I will buy it for my friends who are still in the car business!" Brandi Voth, Founder THE POWER PROJECT Inside the reader will get: HOW to Dress for Success Prospecting that Works How to Get Endless Referrals Digital Marketing Public Speaking for More Sales and much more!