Markedsføring

The Conversion Equation is the proven marketing system to turn a business into a hyper-profitable cash machine.

Transitioning military service members, veterans, and spouses seeking meaningful employment matching their values will find this introspective personal branding process a critical step toward the marketing mindset.

Provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring a braod range of research, this publication provides new models for managers, industry professionals, academics, and researchers.

This book provides an applied model of corruption to identify, analyse, and assess the ethics of major types of corruption in the media involving practices such as cash-for-comment, media release journalism, including video news releases (VNRs), fake news, deep fakes, and staged news.

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

Principles of Integrated Marketing Communications explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. Designed to introduce IMC in an engaging way, this valuable resource equips students with the knowledge to develop sophisticated marketing campaigns for contemporary business environments.

Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

Covers the latest research in customer engagement, and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in creative ways.

Covers the latest research in customer engagement, and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in creative ways.

Establishing new dynamics through a shared consesus of values for better customer, business and client relations.

Connecting with Clients will help you evaluate your client relationships and diagnose issues, understand, relate to and communicate with your clients, and get the best from your clients so that they get the best from you.

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance.

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques¿ from body image, identity and mental imagery, to self-exposure and LCM4P ¿ intersecting with branding and advertising constructs and practices.

In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps students level up their skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness new power by championing product visions that make a powerful difference. Students will learn how to: Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change Bind their product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives Master the exceptional business communication skills they need to command business endeavors based on product or service vision Secure dedicated resources, assemble their team, and captain their visioneering expedition to successFish provides practical tools that help students apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, students can leave pixel-pushing behind -- and change their world.

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

Die fortschreitende Digitalisierung und die Veränderungen im Informationsverhalten haben dafür gesorgt, dass Konsumenten klassischen Werbekanälen immer weniger Vertrauen entgegenbringen. Stattdessen gewinnt das Influencer Marketing zunehmend an Bedeutung. Unternehmen wollen mit dessen Hilfe unter anderem ihre Brand Awareness steigern. Welche Influencer-Typen gibt es und worin unterscheiden sie sich? Wodurch zeichnen sich Micro-Influencer aus? Was bedeutet Brand Awareness und wie lässt sie sich beeinflussen? Welche Auswirkungen hat das Markenbewusstsein auf die Kaufentscheidung? Jasmin Kellermann untersucht das Erfolgspotenzial von Micro-Influencer-Marketing zur Steigerung der Brand Awareness. Dabei berücksichtigt sie sowohl die Chancen als auch die Herausforderungen, die sich für Unternehmen ergeben und stellt ein Modell zur erfolgreichen Umsetzung von Marketing-Kampagnen mit Mirco-Influencern vor. Aus dem Inhalt:- Empfehlungsmarketing;- Content-Marketing;- Markenbekanntheit;- Social Media;- Glaubwürdigkeit;- Follower