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Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help.Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup's story.

A toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.

In Inclusive Organizational Transformation, Dr Rica Viljoena acknowledges that diversity of thought presents both gifts and challenges to leadership in multi-national organizations. Here, Inclusivity is positioned as a radical transformational methodology with the purpose of unleashing the benefits of engagement and diversity of thought.

Highly regarded but long out of print, this little "bible" of management wisdom is the distillation of a forty-year career in communications and marketing. Les McIlroy provides practical advice grounded in extensive real-world experience on such topics as:Vision and mission statementsSuccessful meeting managementEffective communication with internal and external stakeholdersPublic relationsMedia interviewsManagement of problem employeesLively, readable, and concise, The Manager's Mentor is the one business book you can't live without. Centennial College Press is delighted to introduce this classic title to a new generation of readers.

A comprehensive look at the history of beauty-product advertising, charting the skills of advertiser promising to make beauty-dreams come true.

This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socialist societies. Contributors illuminate the current state of the academic fields of communication and media studies and their pertinent explorations in several countries in East-Central Europe and Central Asia.

The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.

This book demonstrates how the development of 'combining' research methodologies into a mixed approach provides a richer, more diverse and truer understanding of sustainable business and the role of SMEs.

Based on in-depth research from 12 European countries, this book addresses a key gap in both the CSR and ER literatures, namely trade union policies towards CSR, their engagement with particular CSR initiatives, and the challenges they face in doing so.

This volume addresses the need to integrate gender equality into business and management education and provides examples of leading initiatives from various disciplinary and global perspectives. It is designed to help faculty integrate the topic into teaching and research.

Dynamic economic and technological changes, increasing pressure from competition and customers to further develop manufacturing and services are several major challenges to enterprises. New ways of improving organizational activities and management processes have to be sought. MTS 2017 presents the research pap