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Imagine if your outbound sales techniques were 20x more effective than they are now.This book can make it happen...Wonder Leads is an innovative new approach to remote business development. It centres on individually personalised sales videos delivered through LinkedIn, where it's proved to be almost 20x more effective than cold calling at generating warm leads.In this Axiom award-winning sales book (previous winners include Seth Godin, Tony Robbins & Peter Drucker), entrepreneur and champion for positive communication Dave Holloway reveals a 6-step approach to effective social selling that anyone can follow.You'll learn the secrets of successful connecting, storytelling, filming, editing, publishing and measuring. Skills that will help you quickly fill your sales funnel while simultaneously building meaningful relationships with the people that matter.It doesn't matter if you're a virtual selling pro or a video marketing novice. A small businesses owner, solopreneur, start-up founder, freelancer or seasoned sales professional. If you need to grow your customer base, Wonder Leads is the proven way to generate leads without sacrificing your time, money or integrity.-In this book, you'll discover:Why traditional outbound sales techniques like telemarketing, email marketing and direct mail do more harm than good.How to sell yourself through an engaging LinkedIn profile that encourages customers to connect.Which small details make big differences to social selling success.The reason personalised video marketing is perfect for remote B2B selling, especially for a small business.Why positivity makes or breaks social selling efforts.How deeper sales video personalisation can increase B2B lead generation rates by 3x.Why high-quality personalised video marketing leads to profitable sales conversations.How to overcome the challenges of recording a personalised sales video on your own.Why empathy is the most critical component of successful prospecting.Why persistent sales follow-ups are suicide for your business development efforts.How to measure results to prove ROI and accurately forecast B2B lead generation.Buy Wonder Leads and start growing your B2B business today.

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

This book brings together ideas and insights from leading academics and practitioners on current uses and potential future directions for integrating Giving Voice to Values into classrooms, workplaces, and communities in innovative and impactful ways.

This book brings together ideas and insights from leading academics and practitioners on current uses and potential future directions for integrating Giving Voice to Values into classrooms, workplaces, and communities in innovative and impactful ways.

Cybernetics is about having a goal and taking action to achieve that goal. Knowing whether you have reached your goal (or at least are getting closer to it) requires "feedback", a concept that was made rigorous by cybernetics.

The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. These developments facilitate the rise of the sharing economy and open for a variety of new entrepreneurial opportunities that businesses can take up.

An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.

I have been in sales for over thirty years and have learned a lot, or so I thought. Oddly enough, it was hanging out at our local dog park that educated me in a way my MBA never did.We had recently moved into a neighborhood that had a nearby dog park, so I could easily walk there or drive when I was short on time or feeling lazy. I started to notice patterns in the dogs and how they related to each other. I watched how they all crowded at the entrance to greet the new dogs and sniff their butts to say hello. Some dogs were submissive; some were dominant. I saw the various ways the dogs interacted with each other, and I realized there were similarities to what I experienced in my sales job every day.

This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

Do you want to sell quickly and efficiently, just like a Fortune 500 company? "Sure," you may say, "but my business is way too small and I don''t have the marketing resources that the big guys out there rely on." The secret of selling big doesn''t hide in your marketing budget. You can learn from the successful companies and incorporate those lessons into your own selling strategy, regardless of your size or niche. The secret to successful sales has remained unchanged for over 100 years, and this even applies for businesses that operate entirely in the digital realm. Companies on the Fortune 500 list are clearly doing something right by crafting a foolproof process to reach prospects, win their trust, and convert them as quickly as possible. Are you looking to maximize your revenue and build a consistent, sustainable business for your brand, just like these businesses? To accomplish that, you''ll have to overcome a few challenges first. Stats show that 96% of people who come to your website aren''t ready to buy. The way you communicate with these potential customers and build a relationship with them will determine if they''re going to change their minds.  

You're not running an accountancy firm; you're running a business. But most accountants and bookkeepers don't have a business, they have chaos. You end up doing far more work than you get paid for and you're not valued enough by your clients.Ultimately, you're not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it to. This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier.You will learn:- The number one problem that's causing you to be overworked, underpaid, undervalued and how to fix it.- Why you really think selling is bad and the two main reasons you continue to give services away for free.- The reasons you still struggle to sell, despite everything you've read and been taught.- Why clients really say "no" and it has nothing to do with a lack of money.- The common objections to your services and how to overcome them, instantly.- The step-by-step blueprint for the Effortless Sales System.

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Accounting education ought to prepare future professionals to enter a principle-based, rules-oriented field of activity wherein technical knowledge of accounting standards and ethical awareness are crucial.

An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign.From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'.The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred.Drawing upon fascinating case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.