Markedsføring

Demonstrates the connection between products, market and strategies. This book provides an understanding of various facets of the supply chain to show how each component is related and can be manipulated for maximum return.

Tell Your Story is the perfect book for people who are in the business of growing their brand, be it personal or professional. This super-actionable, solutions-focused guide provides motivation and practical support by the bucketload.Holly Cardamone will show you how to communicate better with your audience through the power of story. It's a funny, fresh and clever guide to communications, writing andbranding storytelling.As readable as a novel, Tell Your Story is packed with ideas, suggestions, tips and strategies to tell your story and grow your business or influence with beautiful communications.

Die Corona-Krise beschäftigt die Welt seit Dezember 2019. Die Pandemie betrifft die Menschen nicht nur gesundheitlich, sondern auch in ihrem sozialen und wirtschaftlichen Handeln. Davon ist auch die deutsche Wirtschaft betroffen. Die Veränderungen betreffen Branchen, Dienstleistungssektoren, viele Unternehmen und darüber hinaus die Verbraucher selbst.Wie hat sich das Kaufverhalten deutscher Konsumenten während der Pandemie verändert? Welche Einflussfaktoren spielen dabei eine Rolle? Und welche Auswirkungen hat es auf die Markt- und Kommunikationspolitik von Unternehmen? Phillip Jeksties erklärt, dass Umwelteinflüsse eng mit wirtschaftlichen und politischen Folgen, wie Abstandsregelungen und finanzielle Maßnahmen, verknüpft sind.Die Wirtschaft und ihre Akteure benötigen in Zeiten der Krise sowohl neue Strategien. Phillip Jeksties definiert in seiner Publikation den neuen Kauftypen mithilfe von Modellen zur Erklärung von Kaufentscheidungsprozessen. Er zeigt, dass Konsumenten in Krisenzeiten andere Bedürfnisse und Einstellungen haben und deshalb auch ihr Verbraucherverhalten ändern.Aus dem Inhalt:- Produktpolitik;- Preispolitik;- Vertrieb;- Social Media;- Marketing

The art of self-marketing has never been more important. This book shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer.

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives.

This book addresses the phenomenon of tax transparency by multinational enterprises, setting it apart from tax avoidance and tax evasion. In this book, tax transparency is placed in a historical background and is contextualized by investigating the possible drivers and hindering factors to tax transparency.

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.

Brazilian Mobilities presents an overview of the diversity of Mobility studies developed in Brazil, it builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging countries from the Global South.