Markedsføring

The book provides insight into different research and development (R&D) activities performed by Indian pharmaceutical companies.

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.

Presents research on tourism experience and investigates how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented.

Presents research on tourism experience and investigates how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented.

Reveals the advantages that blockchain entails for firms by creating transparent and digital transactions, resolves conflicts and exceptions, and provides incentive-based mechanisms and smart contracts. This book seeks to create a clear understanding of blockchain's applications such that business leaders can see and evaluate its real advantages.

This book contributes to the ongoing dialog within the digital government research and practice community by addressing leadership and management challenges through the interplay of five interconnected themes: management, policy, technology, data, and context.

This shortform book provides a research map for scholars new to the area. With the inclusion of an expert survey of existing literature, this book brings the research story into the age of the anthropocene and is essential primary reading.

These papers focus on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development. Of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psychology, tourism and knowledge management.

Presents information about international advertising and different international cultures. The book covers specific countries and specific international regions regarding advertising. It also includes a literature review of the advertising industry for various countries and regions.

Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

Helps readers to anticipate separate, yet interrelated functional spheres of global socioeconomic reality, understand their structure, and recognise potential vulnerabilities and opportunities in light of the current pandemic and the induced transformations.

Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.

An essential walk-through for businesses that need to create a brand but don't have the budget for an agency.

This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.