Markedsføring

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

This collection provides a multi-level reality check on the Chinese economy, firm performance and managerial ties.

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.

This comprehensive, powerful book for sales managers and sales people is guaranteed to end any sales force motivation problems. Supercharged Selling is the high-octane kick you need to re-energize the pursuit of your dreams. Warren Greshes shoots straight from the lip and straight at the heart of the matter. No abstract theories here, just plain talk and career-boosting truths.

New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Now one of America's foremost business psychologists will explain the concepts and provide you with applicable techniques using NLP skills to increase your sales. In Trust-Based Selling you will learn how to: MOTIVATE your prospects to sell themselves DISCOVER your customer's unique buying strategy PUSH a buyer's hot buttons with the "e;as if"e;technique DETERMINE your client's dominant decision modeso you can present information exactly the way they want to buy itLet NLP help you reach your sales goals. Isn't it time you put these strategies to work for you?Kerry Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York, traveling 8,000 miles each week. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "e;The Nation's Business Psychologist."e;

This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines.

Master these simple but profound techniques by using NLP, a series of powerful discoveries about behavior, communication and trust and learn how to speak the language of how your prospect thinks.

THE IMMORTAL LESSONS TO LEADERSHIP AND POWER-NOW IN A SPECIAL CONDENSATION.

Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.

21 Timeless Insights for Sales SuccessUnlock the secrets of sales success with this invaluable book based on experiences spanning 25 years' worth of sales research, structured competency training and hands-on infield sales coaching across diverse industries.Imagine the transformation impact this essential book can have on your selling career. It is an opportunity to gain insights into the art of sales, supercharge your sales, and cultivate the winning mindset you have always aspired to possess.Inside the pages of this book, you will discover proven tips and practical, step-by step skills that can elevate your sales career. Each chapter is precisely punctuated with thought-provoking questions, offering you the chance to assess and reinforce your newfound knowledge. These questions can be an invaluable tool for sales managers looking to coach and nurture their sales teams to higher levels of performance.

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essential Digital Marketing books by buying them together!