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When a wildfire destroyed her home and worldly possessions in the hills above Los Angeles, it didn't take Megan Edwards long to recognize an opportunity. It took her husband a little longer ("e;Give me five minutes to grieve!"e;), but they were both soon planning to make the most of their sudden "e;stufflessness"e; and hit the road. They did so a few months later in a freshly built four-wheel-drive motorhome that was even more unusual because of the office in the back instead of a bedroom. This all happened back when "e;Internet"e; had not yet entered the lexicon but "e;email"e; had. The mobile office would allow Edwards to file stories with the newspapers she wrote for by cell phone. That was the idea, at least. At the beginning of 1994, cell service was patchy, unreliable, and expensive.They also thought they'd be traveling for six months or so, when, they believed, they'd settle down and get back to normal. But five years and thousands of miles later, they were still on the road. In that time, they'd watched the Internet grow from a mysterious fad prized by people in remote locales into an unstoppable universal phenomenon. They started a website, RoadTripAmerica.com, to share road tripping tips and ideas. Slowly, their dream of being "e;at work, at home, and on the road, all at the same grand time"e; became a reality.This edition marks the twentieth anniversary of Edwards's memoir, which was first released in 1999. At its heart a story of making lemonade when life gives you lemons, this memoir is also a riveting and at times hilarious look at the early years of the World Wide Web. With a new introduction by the author and a foreword by Chris Epting, enjoy an armchair adventure across North America when the Internet was young. This edition also includes 22 photos dating from when the author lived on the road.

With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

Right on the Money provides readers with a proven, realistic game plan to redraw maps for sales and marketing in a topsy-turvy world.

Powerful speaking is a force multiplier. When you combine high-calibre speaking with any other skill, the multiplying force of the impact you can have is profound. That impact can not only help you close a deal, galvanize a team, or shift how you're perceived, it can be the catalyst that helps put your dent in the universe. Presentation coach and Podium Consulting founder Trevor Currie calls it "moving the room." Move the Room is a practical playbook of approaches you can apply instantly to elevate and amplify your speaking. Beyond just theory, you'll learn how to: Prepare, frame and deliver engaging communication that transforms functional talking points into unforgettable storytellingEffectively integrate compelling visuals into your presentationMaster your nerves before and during a presentationRespond to tough post-presentation questions from your audienceThese are real-world best practices and actionable methods designed to amplify your speaking power and put you in demand. Woven into these techniques are insights gleaned from Currie's analysis of 100 of the most watched TED Talks, as well as his own personal observations and examples, extracted from almost 25 years of preparing national and global leaders for career-defining keynotes and presentations.Move the Room breaks new ground for professionals wanting to strengthen their leadership impact. If you want to compound your success and confidence, Move the Room just became your next must-read book.

How to Attract and Serve the World's Wealthiest ClientsYou want to build a successful service business with high-end clientele. But you don't know what matters to the affluent and why. You're looking for a proven process to earn their business, build trust, offer more than they can imagine, and scale that service throughout your organization.Over the last twenty years, Fortis has mapped that process by serving the world's most successful business leaders. Nine-time Inc. Magazine honoree as one of America's fastest-growing companies, Fortis provides over 25,000 private, secure trips in 114 countries per year to clientele worth more than half a trillion dollars. These clients routinely rank Fortis on Gallup surveys as best in the industry.Fortis founder and CEO Nathan Foy has translated the Fortis experience into a replicable, scalable business model any service provider can recreate. What Rich Clients Want guides entrepreneurs, business owners, managers, and solo contractors to the next level of service that the affluent expect but don't communicate.What Rich Clients Want helps you assess and progress up the skyscraper of success so you're doing work that matters for people who can pay for it-and earn their loyalty in the process. If you want to build a profitable, sustainable business serving high performers, this book is for you.Secrets of the company that serves more of the world's wealthiest more often than anyone

DISCOVER THE SECRETS OF NETWORK MARKETINGRead on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and inspiring others.

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.

Do you dream of breaking free from the 9-to-5 grind? Rethinking a career? Or just having the time, money and freedom to live the life you want? You can take your destiny into your own hands - and create a new life for yourself - with help from two top marketing experts and entrepreneurs who've learned the secrets first-hand.

This book looks at how successful businesses have revitalized and innovated their business models through the lens of Business Model Innovation (BMI) theories in a digital world. Its insights will interest business consultants, researchers and academics in the fields of sustainable business, organizational change, and digital transformation.

A revised and updated edition of an important book about retail trade strategies which addresses the questions of what brands and merchants can do to survive in a new, pandemic and post-pandemic world.

Video Marketing like a PRO is a hands-on guide for anyone who wants to reach the growing online audience with their content - even if you have no experience in audiovisual production and a limited budget.

This guidebook helps people in creative professions or with creative career goals to "sell themselves better."

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.

Revolutionize your business with the power of marketplacesIn today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.Through dozens of case studies, real-word examples, and proprietary marketplace research you'll learn:* How to turn the marketplace model into your business' competitive advantage* The make-or-break decisions for launching an industry-leading enterprise marketplace fast* The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losersWith The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth - permanently.

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.