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"Get this book...Julie Guest is the real deal."Jack Canfield, Author Chicken Soup For The Soul SeriesTo scale a successful business you need to stop doing random acts of marketing and wasting budget on marketing tactics that everyone else does. Instead, follow a simple, proven 7-step methodology to attract more, higher-paying clients, so your company can attract all the business it needs.Whether you apply all 7-steps of The Client Stampede Formula, or just 1-step, you'll discover how small, strategic changes can increase your marketing ROI and separate you from your competitors for good.In this groundbreaking new book you'll discover :1. Why price cutting isn't the cure for the recession and what is 2. How to bombproof your business to thrive through the next recession, global virus, or next act of political stupidity3. The secret of making your business irresistible to new prospects, even when your prices are significantly higher4. How to replace your headache clients with new, highly appreciative clients who will happily pay you more5. How to finally be in control of cash flow by attracting new business on demand to eliminate slow periods6. How to exponentially increase the size and profitability of your sales force without adding headcount7. Simple strategies to increase your profit per customer8. How to attract and keep the best talent who'll scramble to work for you, even when your competitors offer them more money9. How to get better results from your current marketing agency by holding them more accountableAnd more ...Whether you're just starting out, or a seasoned entrepreneur, the Client Stampede Formula is the easiest, most cost-effective way todrive your company's sales and growth.

This Companion traces the genesis and growth of the burgeoning field of mindfulness at work, tracks its application to the workplace, and suggests trends and future directions.

This edited volume presents the results of a three-year comparative study on Chinese cultural diplomacy (CD) across Europe, Central Asia, the Middle East, and Southeast Asia, which contributes to the broader theoretical debate on China`s increasing soft power in international relations.

Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other's business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms.Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities.The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.

Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.

Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you'll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find:* Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses.* The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets.* Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs.* The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years.An indispensable resource for anyone who wants to get more from their business - board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.

Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.By the end of this book, you'll be able to interview customers and potential customers with confidence.

A complete guide to Social Media Marketing We all need to market and despite the fact it may not be your area of expertise, without customers you won't have a business and without marketing, you can't reach your customers.Social Media is a powerful and effective way to reach new customers, and yet to many entrepreneurs it can be daunting.This book will show you how to use Social Media to help you to boost your business."Create And Be Seen" will show you how to: -Find your perfect client;-Set up your perfect profile;-Engage with your client in such a way that you won't alienate them with a hard sell;-Create your own content calendar with an easy to complete template;.-Create an advertisement with all the elements that sell;-Create a program for more client retention.Full of useful guides and templates for you to use, "Create And Be Seen" demystifies Social Media marketing so you can market and grow your business efficiently and effectively.