Markedsføring

H2H Selling is a peek under the hood of Lance Tyson's proven, predictable, scalable process-designed for sales leaders and their teams-yet still approachable and applicable for the person who just wants to open doors, win time off people's calendars, and increase the chances of getting anything they want or need.

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Catalyst makes networking fun and shows you how to win new business whilst behaving like a decent human being. As useful for professional business developers as it is for those who hate selling.

The ever-increasing competitive pressure on both sides of the market has led to the growing significance of prestige in employment as an efficient yardstick of performance. While prestige has always been important in the job market, continuously increasing competitive pressure is driving the role of prestige to new heights.

This unique and timely text is designed to help food science students learn to perform critical analysis of food processing technology and consider the incorporation of elements that touch on contemporary technological developments in the food sector.

This book identifies and describes five megatrends that will define the landscape of the Travel, Tourism & Hospitality industry, with a particular focus on the European context.

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem.

This book provides a critical analysis of the evolution of corporate disclosure. Building upon prior academic literature, it assesses the most important changes in mandatory corporate disclosure, the growing relevance of social and environmental disclosure, and revolutionary new forms of corporate communication, in particular social media.

This book examines the effective and appropriate integration of project customers in intercultural settings.