Markedsføring

"Email marketing sucks...at least the way most marketers do it. Conventional advice tells you to always be selling-or at least always be going for the click- but chances are, you hate writing emails, your audience hates reading them, and they aren't making you any money. But what if email didn't suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money? In Email Marketing That Doesn't Suck, Harvard Law-grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You'll learn how to tell a really good story that people want to read. But fair warning, if you're a conversion copywriter, you're an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned."--

When the pandemic first hit, language service providers (LSPs) had to act fast to adapt their business models to the new environment and meet their clients' changing needs. Companies of all sizes increased their digital offerings, added new platforms, features and services, restructured their internal operations, worked on integrations, and received completely new types of requests that fueled innovation. It was stressful, it was scary, it was exciting. We can say without exaggeration that the pandemic kicked off a new chapter for the global labor market and that things will never return to the way they were before March 2020.Fast forward to 2022, it seems the language services market is better set up than ever before to meet the increasingly complex demands of buyers and is reaping the rewards of the efforts put in at the start of the pandemic. That the language services industry is coming out stronger is reflected in the strong growth the top 100 LSPs experienced in 2021 - through both mergers and acquisitions (M&A) and outside investment, as well as via organic growth.It is fair to say that 2021 was an exceptionally great year for the language industry and that factors such as a backlog demand (from the 2020 lockdowns) in sectors like government and media, as well as the continued boom in e-commerce and e-learning heavily contributed to this fact. However, even after this exceptional year, we can expect that the industry will continue to grow at a faster pace than before. The global market has changed, and at this point in time LSPs have adapted well to it and are ready to meet and exceed the new requirements. We have long said that our industry is impervious to crises. The latest developments show that what significantly contributes to this resilience is the incredible agility of the individual companies in the market.

"This fast-moving, practical book, loaded with proven techniques and strategies, shows you how to make more sales, faster and easier, and how to keep those customers for life."Brian Tracy, Speaker/Author - The Psychology of SellingExplore proven ways to enhance your business, increase your sales, and build long-term client relationships. Learn how to: -Increase the number of clients; -Increase the average size of the sale per client;-Increase the frequency at which a client returns to buy again. Successful, top level sales professionals know this and 'deliberately' focus their energies on the most important aspects of the selling process - acquiring, serving, and keeping their clients.

Business success, whether retail, service-based, or even direct buyer connection, is built by establishing mutually profitable relationships: relationships where you make the customer (client) feel special. When you 'Make ME Feel Special!' you enhance your chances to convert me from a one-time customer to a raving fan and long-term profitable client and avid champion. You 'make money' in business when you are in face-to-face or phone-to-phone sales, service, or follow up contact with your clients. You 'earn that money' by delivering on what you contract and you 'leverage that money' by maintaining good client contact and ongoing superior service. But first, you need to be and/or keep in contact with them. Keep in touch, treat them special, and they will come back; and bring their friends and colleagues too. Idea-rich customer service is a skillful blend of all three with a focus on making your clients feel special. Working to create an idea-rich customer service based, client centered culture will pay top dividends for years to come. Ever wondered why the top performing business owners and sales superstars sell so much better and make so much more money than their counterparts? Plus, they seem to it so much easier too. Their secret is in how they 'visualize' and more effectively approach everyone, which results in such higher levels of success with their prospective clients. -They see clients vs. customers walk into their locations and act accordingly. -They see clients when they pick up the phone or walk into an office or boardroom.-They see clients when there is a concern or something that needs to be fixed or replaced and they act with a long-term view.-They see clients who become raving fans and champions for them. One of the secrets to business or selling success is to 'maximize' each client relationship by ensuring you demonstrate your 'genuine' commitment to helping them, not just selling them. That mental shift is reinforced when you think of them as 'valued' clients not 'just' customers. The end result is they will buy from you again and encourage their friends and contacts to follow their lead in selecting you to serve them. People love to 'buy' but hate being 'sold'. Customer service is a 'proven' success tool for top performing professionals, business owners, and champion sales people. Canada's Ideaman, Bob Hooey partners with committed leaders and organizations to equip and motivate profitable growth and enhanced success. He teaches the secrets of idea-rich business development built on solid customer service foundations. Invest in your future success by investing in your team today!