Markedsføring

This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection.This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection.Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers.Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.

Consumers are hungry for good digital content. Storytelling can persuade potential clients to connect with your brand on a human level, trust your brand promise, and become a repeat customer, even during uncertain economic times. That means happier clients and consistent revenue streams for organizations. In this book you will discover the different types of stories that matter, along with a blueprint for developing short stories that can have an immediate impact on your marketing. If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Digital Content Story! is the book for you.

The biggest current threat you face is becoming a commodity in your prospect's eyes. What's making it worse? Decision teams keep getting bigger and they are ignoring your sales teams until the very end of their buying journey. This race won't stop on its own and we believe that most teams are unprepared and ill-equipped to sell the way today's buying teams expect. This book is designed to help you combat the three deadly Cs: commoditization, compressed selling time, and consensus decision-making, to win the brain, win the journey, and win the deal.

Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director is a journey. The process may take one to five years and involves a lot of learning, networking, and strategic positioning. In other words, just like everything worth pursuing, it involves a lot of hard work! Yes, there are occasional glimpses of luck, but there are no magical moments, invisible hands, or other miracles. Get on Board: Earning Your Ticket to a Corporate Board Seat is a practical beginner's guide for anyone considering becoming a director, from young professionals seeking corporate board service in the distant future to seasoned professionals contemplating an imminent career change. This book demystifies the process, breaks down the steps, and answers the most common questions about corporate board service. It also provides examples of successful corporate director biographies and resumes. Finally, it shares actionable strategies and worksheets to help identify your unique value proposition, elevate your profile, and refine your networking strategy. You can use all of this information to start your corporate board journey today. After reading this book, you will be convinced that corporate board service is within your reach-and will be ready to pursue it actively!

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Wonder Women are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise, who transformed Tupperware, and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are also interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard, Edwin Dunn OBE; the Chief Customer Office at the BBC, Kerris Bright; and the only female country CEO in Carlsberg, Helle Muller Petersen.The book pulls the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come.

Conversations are the key to business success -- in fact, they are the operating system of companies big and small. Not just any conversations, but powerful ones in which we:Inspire others to share their reality with usInvite them into our realityDiscover the Bigger Reality between us Release organizational energyIncrease employee engagement

This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways that help you: Find the point of resistance to a sale Detect its connection of this point of resistance to your cutomer's emotional needs and energizers Build a relationship based on trust Increase your sales by revealing the Bigger Reality between you and your customers.As the author puts it: "e;Selling is not about closing sales; it's about opening relationships: engaging relationships that will support many closed sales."e;

What Is The Easiest, Fastest, and Most Surprising Way To Become a Wealth Magnet?How can anyone use it--no matter who you are, where you are, or what you do? Why has every successful person in history - from Seneca, Ford, Carnegie, Barnum, Rockefeller and Getty to Bezos, Musk, Gates, Buffett and Zuckerberg - used this secret?The answer will surprise you. It's called Karmic Marketing. It's the secret of many titans and legends, mom and pop businesses, mega-successful online entrepreneurs, and even individuals with no business at all. All you need to implement this secret for your own wealth is the simple understanding of how to do it right. Inside this inspiring new work by one of the most popular authors of modern times you'll find -The surprising secret of Karmic MarketingHow to become a wealth magnetHow to do it so it works every timeHow to clear any hidden blocks to receiving wealthHow to add this simple method to any current marketingHow to reap the rewards without running a business at allHow this method is a spiritual tool for awakening the planetDr.Joe Vitale is a globally famous author, marketing guru, movie, TV, and radio personality, musician, and ranked one of the top 50 most inspirational speakers in the world. His many bestselling books includeThe Attractor Factor, Zero Limits,The Miracle, and The Secret otAttracting Money..He's been in numerous movies, including the blockbuster, The Secret.

Why do investors constantly chase returns? Why do they buy mediocre investments that underperform the indexes? Why do they leave their money in investments that lose money yet are unwilling to sell until they increase in value? If you can understand your own behavior with money, you will become a much better investor and earn returns that will last your whole life. Now Kerry Johnson explains why investors (possibly your clients) make such poor decisions with their money.You will learn:How overconfidence bias creates poor investment decisions.How the endowment effect stops you from selling bad investments.How sunk cost fallacy causes you to own investments until they are worthless.How status quo bias makes change more difficult.How framing and anchoring motivates you to spend more.The seven steps in picking an outstanding financial advisor.The five critical concepts in creating a successful portfolio.Kerry L. Johnson, MBA, Ph.D. , America's Business Psychologist, is a bestselling author and internationally sought after speaker with an upbeat, entertaining style, much like his writing. He travels 8,000 miles each week speaking around the world, and also heads a personal coaching company, Peak Performance Coaching.

Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these cliches. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business. This translates into millions of dollars in lost income over the course of a career, according to best- selling author and speaker Dr. Gary S. Goodman.

In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you'll get coached by the master-Zig Ziglar-in what he calls "e;the proud profession!"e;Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you:How you can relate best to your customerThe importance of maintaining a positive attitudeThe importance of servicing your accounts25 successful sales habits you must developWhy if you're good at selling, it's the most secure job you'll ever findEffective use of the phone and other technology in salesHow to turn objections into salesThe secrets of great sales presentationsAnd much more!Nobody can make a career in selling sound better than Zig Ziglar can. That's because he sincerely believes in his product. When he tells you it's the best career known to man, he really believes it. Once you've read this inspiring book from Zig Ziglar, you will too!

If only you could read your client's mind you would be able to sell more effectively and develop lifelong relationships. In this remarkable book by one of America's foremost business psychologists you will learn the non-verbal signals people use to communicate their intention and emotions. You will also gain valuable insights into how your customers and clients make decisions. Discover how to: Increase your closing rate up to 99% with "e;The Touch of Persuasion"e; Recognize the "e;Buying Signals"e; people use to signal they are ready to purchase from you Listen between the lines using "e;Subtext Signals"e; Use the newest research on how to influence people Spot when your customers are bored or tuned out and how to bring them back Adapt to the different types of buyers and how they make decisions Triple your advertising/marketing response rates using the 12 most persuasive words to your clientsBegin now to use these powerful strategies to get inside your customer's mind and watch your sales grow. Kerry Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York, traveling 8,000 miles each week. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "e;The Nation's Business Psychologist."e;

How can you get through gate-keepers? How can you get calls returned? How can you reach more prospects instead of their voicemails? Phone Sales will make your phone a profit center. This book includes actual phone sales calls from top producers. Some of the skills you'll learn are: The 3 best closes to use on the phone How to book appointments What to say when someone says, "e;I'm not interested"e; How to avoid telephone tag How to get your calls returned How to beat "e;call reluctance"e; Dr. Kerry L. Johnson is a best selling author and speaker. He speaks to audiences around the world at least 8 times a month ranging from Hong Kong to Halifax, and from New Zealand to New York. Traveling 8,000 miles each week, Dr. Johnson presents such topics as "e;How to Read Your Customers Mind,"e; "e;The Trust Connection"e; and Peak Performance: How to Increase Business by 80% in 8 weeks."e; In addition to speaking, Kerry heads Peak Performance Coaching. Professionals around the world use Dr. Johnson and his coaches to increase business often by 300%. Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him, "e;The Nation's Business Psychologist."e; He is also the author of nine best-selling books including: MASTERING THE GAME, PEAK PERFORMANCE: HOW TO INCREASE YOUR BUSINESS BY 80% IN 8 WEEKS, and WILLPOWER: THE SECRETS OF SELF-DISCIPLINE. Kerry spent two years competing on the International Grand Prix Tennis Tour. He played both singles and doubles matches against some of the worlds top tennis players. Kerry was also recognized by the U.S. Jaycees as one of the Most Outstanding Men in America.

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives.The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

FACEBOOK MARKETINGFacebook is one of the largest social networks with millions of daily users. Many businesses have embraced social media marketing, with an understanding of how beneficial it can be for increasing sales and profits.In this book, you will learn how to use Facebook to successfully grow your brand and business. First, you will learn how to set up a business page that will get you more views, and a higher ranking in news feeds. Next, you will discover all of the components required to design and create engaging content that your audience loves.Finally, you will be taken step-by-step through the process of creating profitable advertising campaigns for your business.At the completion of this book, you'll have all the knowledge needed to grow your business and brand to new levels through marketing on Facebook!i

Everything rises and falls on leadership but there isn't one book in all of network marketing that gives you an in-depth look at every stage and phase to grow your business. In this book, I will teach you.The leadership blueprint to generate more profits.Keystone habits that will shift your success percentage.The process to maximize your time and build a thriving business.The formula for investing money in your business to get the best return.You will learn the 3 phases and 4 stages which will give you the blueprint to accelerate your business.The learner phase covers those making $0 - $10,000 annually.The lifestyle phase covers those making $10,000 to $100,000 annually.The legacy phase covers those making $100,000 and beyond.Inside of these 3 phases, you will discover strategies in the 4 stages. The applier stageThe operator stageThe promoter stageThe creator stageOther strategies that will be discussed in this book will become your BLUEPRINT to build your business. You will want to read and study this blueprint over and over again. How to invest in your network marketing business without breaking the bankTop tips for avoiding burnout while still rank advancing in your companyHow to build a team that you LOVE to leadStrategies for creating Keystone Habits that stickBecoming a legacy leader that people want to work withHow to brand yourself to create interest and never run out of contactsRob Sperry is one of the top coaches and leaders in the network marketing industry. With decades of experience and success in his network marketing business, Rob is now known for hosting the most prestigious masterminds in all of the network marketing profession. Rob spends his time coaching top leaders in the industry, consulting with the corporate side of network marketing companies, and training on network marketing around the world.In his first year in the industry, Rob reached the highest levels in a multi-million dollar company. He then went on to be co-creator of the company Mynt. Mynt was a spinoff from a $3 billion-dollar company, and in the first month, it launched with a million-dollar of sales.Rob has been featured all over the world in magazine articles, books, podcasts, and has spoken on all of the major stages in network marketing. Rob has spoken in eighteen countries. He is a 7x author and his podcast has been listened to in over 126 countries.Rob has a passion for processes, making it simple, and finding wins that create momentum for everyone in the network marketing business. Rob's life's work is coaching and showing people the way to create the lifestyle that they have always wanted through network marketing.

100 Skills of the Successful Sales Professional prioritizes action-orientation and puts antiquated outlines out to pasture. The book is designed to not only curate the best expert teachings, but it also consolidates these teachings to maximize the value extracted from every page. If you're conscientious about making the biggest impact in your professional career by taking action to minimize the long learning (and earning) curve, then this is the playbook for you.

Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding.This book:uncovers the secrets of brand successintroduces 'Generation B' - today's generation of brand nativeschallenges current paradigmsreveals the roots and rationale of financial brand valuationpresents a range of popular valuation methods and approachesexplains the conditions for brand value growth The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths and challenges that influence brand success.This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by:supporting tablesillustrative chartscase examplesexpert tipsreal-life experiencespull-out quotes"e;word wizard"e; brand glossaries Stand Out!! is an invaluable resource for the business masses - for any business owner, executive, student or branding practitioner seeking to be apprised of the latest learnings, insights and innovations in professional brand thinking and practice.

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries.In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.

Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business. Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation. No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including: Growing and protecting your business's reputation The power of a symbiotic relationship between marketing communication and sales The significance of building an army of advocates, both in-house and out-of-house How to use agencies effectively in a world where old approaches to branding and advertising no longer work Getting value for money from your marketing communications A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.

This book lays out, in an entertaining and step-by-step manner, the entire door-to-door sales process. From knocking on the door to closing the sale and leaving with a signed agreement, it is all here in this convenient and comprehensive Pocket Bible. Door-to-door sales expert Kim Robinson takes the guesswork out of the entire process and presents tools and techniques anyone can follow to become and remain a consistent, high-level door-to-door sales generator. Robinson makes clear exactly what to do and say to get past the door after you knock. He continues with clear and exact guidance on how to comfortably and conversationally uncover buyer needs for everything you sell, a clear and easy to follow formula on how to present and close the sale and, of course, how to overcome almost any objection. It is a must read for anyone in sales and should be required reading for everyone who sells anything door-to-door. Take the guesswork out of the process. Buy this book.

There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you're able to gain more views and more subscribers. At the end of the day the goal is to get your videos in front of as many eyeballs as possible so that you can get your message, cause, product, service or company out there.

The amount of information and analytics provided by today's digital and social media is overwhelming. To make sense of it all, companies must gain insights: knowledge of what consumers think and feel and what motivates them. In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers' behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike. Whether you're a CMO, a brand manager, or an entrepreneur, this book contains theoretical wisdom and practical tips that are ready to be put to use today in order to give your business the competitive edge it needs.

If you're a lawyer, competition drives you-but not just in the courtroom. You can't rely on success alone to stand out in today's market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials. In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don't need to be an SEO expert to leverage digital marketing. Whether you're a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead.

Price is the primary feature of every transaction-so why is it often treated as an afterthought? Most companies use pricing approaches developed before the internet, failing to harness modern analytics. Your customer relationships vary widely; shouldn't each customer's loyalty to your product or service be reflected in their price?In this age of increasing price transparency, uniform pricing is no longer sufficient. The best way forward is to create personalized pricing for your loyal customers and resist the constant discounting pressure of internet price aggregation. In Price, Cactus Raazi invites you to shake loose of your pricing preconceptions. Whether you're a corporate executive or a sole proprietor, you'll see how personalized pricing can improve customer loyalty and turn episodic transactions into recurring revenue. With price transparency and aggressive discounting here to stay, now is the time to refocus your pricing approach on your individual customer.

Most of the founder stories we hear are the successful ones-the ones with happy endings. This is not that kind of story. Being a founder comes with only one guarantee: at times, the obstacles will be so absurdly difficult they will seem almost comical. While you can't predict what's ahead, you can prepare for it. And you can learn a lot from Lynsie Campbell's experiences since she's survived everything a startup can throw at you. In This Better Work, Lynsie Campbell shares the true stories of her fifteen-year journey through the hyper-masculine tech startup world-the good, the bad, and the ugly. Learn how she raised millions in venture capital funding, hired for every startup role, braved two accelerators, experienced one successful exit, and burned one startup to the ground. Was the journey everything she thought it would be? Absolutely not. It rarely is. But it did generate priceless advice that can help other startup founders make better decisions-and avoid some horrible mistakes.

Modern society's lifestyle is largely changing due to the economic and cultural globalisation that affects the homogeneous imagery of culture that results in the uniformity of taste, consumption, lifestyle, value, identity as well as individual interest. Furthermore, the readers will fathom how youth in Kuching, Sarawak Malaysia influence their purchase intention towards bubble milk tea. Finally, data gathered from the questionnaire survey have been analysed through SPSS software. Pearson Correlation test, independent T-test, and linear regression were used in this study. The results were displayed in the pie chart, bar chart, plot, and table to give the reader a more precise visualization and better understanding.