Markedsføring

The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today.

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

With a range of well-respected voices from across the business, political, third sector and research spectrum, this important book provides an accessible insight into what is responsible leadership. It represents the most comprehensive and informed work on responsible leadership linked to the UN SDGs produced to date.

Responsible Leadership in Corporate Governance: An Integrative Approach introduces an integrative model of responsible leadership in governance that positions the board as a nexus of all corporate participants.

Rejecting 'one size fits all' approaches, and mindful of different understandings of the term, Partnership and Transformation argues that partnership must be understood in relation to specific contexts and the added value it may offer for individuals, organisations and wider society.

Organizations and societies are facing extreme challenges that require action (IPCC, 2021). The UN's sustainability goals, demographic change, and the green shift are knocking on the door, while traditional education, and ways of leading and managing this development, often fail to keep up. Organizational Change, Leadership and Ethics challenges leadership orthodoxy, assumptions, and myths currently preventing the further development of theory and practice. It encourages intelligent disobedience in support of greater leadership capabilities and capacity in organisations and societies.As such, the book is written for everyone who wants to be MAD - to Make A Difference - students, scholars, and practitioners alike.Chapter 5 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

Organizational Change, Leadership and Ethics challenges leadership orthodoxy, assumptions, and myths currently preventing the further development of theory and practice.

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:The importance of arts consumption and its socio-cultural, political, and economic dimensionsThe impact of new technologies, platforms, and alternative artforms on the art marketThe importance of the aesthetic experience itself and how to research itThe value of arts-based methodsThe art versus commerce debateThe artist as entrepreneurThe role of the arts marketer as market-makerThis fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. The analysis presented in this book highlights valuable policy insights for planning government budgetary allocations and implementing policies towards an enhanced standard of living for people.

The main objective of this book is to provide both academics and practitioners with a global vision of the evolution of internal auditing in a fast-changing business landscape driven by digital transformation. The book also investigates the impact of the COVID-19 pandemic on internal auditing.

Revised edition of: Internet marketing: a practical approach, published in 2009 by Butterworth-Heinemann.

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.

Dark Sides of the Startup Nation sheds light onto the problematic and sometimes contradictory myth that entrepreneurship is meritocratic and that neoliberal capitalism provides everyone with equal opportunities to succeed.

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.