Markedsføring

Los GuíaBurros son manuales básicos para aprender a utilizar una herramienta, realizar una actividad o adquirir un conocimiento determinado de manera sencilla y fácil.GuíaBurros Vendedor total, cómo vender en el siglo XXI, desde las habilidades "hacia dentro" y "hacia fuera", pasando por el pensamiento estratégico y la prospección, hasta la gestión de los posibles obstáculos.Toda la información en una guía sencilla y muy fácil de leer. Habilidades "hacia dentro".Habilidades "hacia fuera".Dar valor a nuestro p/s.¿Cómo tomamos decisiones?¿Todos los compradores son iguales?Pensamiento estratégico y canales.La prospección.Inicio de la entrevista.Preguntas y clarificación.Presentación.Gestión de obstáculos. Un libro indicado para todos los perfiles, no es necesario tener conocimientos previos.Sobre el autorCarles Seguí Nació en Valencia el 5 de Noviembre de 1965. Se licenció en Ciencias Exactas por la Universidad de Valencia y es máster en Dirección de Empresas y en Ventas.Ha desarrollado su labor profesional en multinacionales de reconocido prestigio como Accenture, Software AG e Information Builders entre otras.

Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative-let's get started!

Just like your REAL ESTATE is your PLACE of doing business on earth, your PIXEL ESTATE is your PLACE of doing business on the internet.And in today's day and age, the road to your REAL ESTATE goes through your PIXEL ESTATE.Most businesses have well appointed REAL ESTATE but may not have a well appointed PIXEL ESTATE to match & mirrortheir identity.Your PIXEL ESTATE is the FIRST thing your prospects and client see before interacting with you.What are YOU willing to put your name on?

STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical "user research" techniques that identify purchasing motivators. It's a process one wouldn't expect from a small advertising agency. It's an easy-to-read fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.

Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and 'social marketing'.

"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews (starred review)Brandscan no longer force-feed us a plethora of products we don't need. To succeed,brands must transform us and the world we live in. Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components. Assemblage willshow you Whyperception is the truth and how to shape people's perceptions Whywe relate to antiheroes, villains, and saviors Howbrands can reassure consumers about their past, present, and future Howto leverage data and insights to deliver a personalized, human-centric consumer experience Howbrands can make a positive impact on people, society, and the economyAssemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.