Markedsføring

The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

Dieses Open-Access-Buch adressiert die durch Globalisierung und Digitalisierung zunehmende Internationalisierung der Wahrnehmung von Urheberrechten. Musikverlage, aber auch Urheber sehen sich dabei zwar der Option einer selbstbestimmten internationalen Wahrnehmung ihrer Urheberrechte gegenüber. Gleichzeitig ist dieser Schritt aber mit großen betriebswirtschaftlichen, technischen und rechtlichen Herausforderungen und Unsicherheiten behaftet. Dieses Buch soll an der Schnittstelle zwischen Wissenschaft und Praxis die Grundlagen, Konzepte und Technologien internationaler Verwertung vermitteln. Dabei strukturiert es sich entlang des Lebenszyklus, beginnend mit der Mitgliedschaft bei Verwertungsgesellschaften, über Werk- und Nutzungsmeldungen bis hin zu Abrechnungsprüfungen und Reklamationen.

This book explores the role of accounting and reporting practices in representing sustainability within organizations and examines how individuals engage with integrated reporting to make sustainability meaningful.

In this report, researchers describe fifth-generation (5G) security and identify where the United States has security advantages or disadvantages relative to China in the 5G competition and how to preserve those advantages.

Praise for THE INNOVATIVE SELLER "The Innovative Seller is a brilliant blend of innovative strategies and real-world applications, making it a key resource for sales professionals seeking to elevate their performance and impact." --Mark Roberge, Co-Founder of Stage 2 Capital, Harvard Lecturer, Former HubSpot CRO "In The Innovative Seller, Jake masterfully combines practical insights with inspiring stories, offering a unique blend of theory and practice. It's a must-read for anyone eager to excel in modern sales and transform their approach." --John Eitel, CRO of Demandbase, Former Global SVP of Sales at Canva, Former VP of Sales at WP Engine and Rackspace "The Innovative Seller offers an invigorating perspective on sales, challenging conventional methods with dynamic strategies for success in today's fast-paced business environment." --Lars Nilsson, Former VP of Sales at Snowflake, Cloudera, and Hewlett Packard "Through The Innovative Seller, Jake provides a roadmap to sales success that is both innovative and practical, offering a definitive guide for the modern salesperson seeking to excel." --Alyssa Merwin, VP of Global Sales Solutions at LinkedIn

Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2021. Die alle zwei Jahre stattfindende Tagung führt Markenforscher und Markenpraktiker zusammen und greift jeweils aktuelle Impulse, Diskussionen und Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages, Diskurse zur Relevanz der Markenforschung.

Whistleblowing, Communication and Consequences offers the first in-depth analysis of the most publicized, and morally complex, case of whistleblowing in recent European history: the Norwegian national lottery, Norsk Tipping.With contributions from the whistleblower himself, as well as from key voices in the field, this book offers unique perspectives and insights into not only this fascinating case, but into whistleblowing and wrongdoing in organizations more broadly. An international team of scholars use fourteen different theoretical lenses to show the complex and multi-faceted nature of whistleblowing. The book begins with an ethnographic account by the whistleblower story and proceeds into an analysis of the literature and conceptual topics related to that whistleblowing incident to present the lessons that can be learnt from this extreme example of institutional failure.This fascinating, complex, and multi-theoretical book will be of great interest to scholars, students and industry leaders in the areas of public relations, corporate communication, leadership, corporate social responsibility, whistleblowing and organizational resistance.The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.