Markedsføring

Markedsføring i sosiale medier: Boken om markedsføring på nettet som viser deg hvordan du kan bruke markedsføring i sosiale medier til å selge virksomheten eller selvstendig næringsvirksomhet! Vil du vite hva som virkelig gjør en influencer vellykket? I denne boken lærer du det grunnleggende om markedsføring på Instagram, YouTube, Facebook og Co.Alle kjenner til sosiale medier i dag, og mange bruker dem allerede - bevisst eller ubevisst. Men hva er egentlig sosiale medier, og hvordan kan de hjelpe deg som tjenesteleverandør, oppstartsbedrift eller selskap med å bli mer vellykket? Du vil også lære hvordan du enkelt og raskt kan komme i gang med markedsføring i sosiale medier, hva som kjennetegner en god influencer og hvilken plattform som passer best for din karriere. Hva du kan forvente:Hva er sosiale medier, og hvordan kan man markedsføre seg der?Hvorfor lønner det seg også for bedrifter å annonsere i sosiale medier?Hva er de ulike plattformene, og hva har de å tilby?Hvordan kan du starte din egen karriere som influencer?Hvordan kan historiefortelling lykkes i nettbasert markedsføring?Hvordan digitalisere tilbudet ditt og selge det på nettet.Sosiale medier gir mange muligheter til å lykkes. For bedrifter eller oppstartsbedrifter har sosiale nettverk et uvanlig stort potensial. Denne boken gir et allsidig innblikk i markedsføring i sosiale medier og hva vellykket markedsføring på nettet innebærer. Den fremhever hvorfor bedrifter også bør se nærmere på markedsføring på Pinterest, Instagram, Google, Facebook og Co. og tilbyr en omfattende veiledning for å starte din egen karriere i sosiale medier. Boken er skrevet av to digitale eksperter som har bygget opp flere egne virksomheter og skalert dem med nettbasert markedsføring. Boken overbeviser med:Innhold av høy kvalitetMer enn 20 illustrasjonerEkspertkunnskapInnhold på alle større sosiale medieplattformerog mye mer! Les denne boken nå og kom i gang med din vellykkede karriere i sosiale medier og skalering av virksomheten din i dag.

Stop chasing quick commissions-and start building a solid, long-term real estate businessSelling real estate is all about closing as many deals as possible, as quickly as possible, right? Wrong. Nothing could be further from the truth. True success doesn't come from an obsession with closing deals and getting paid. It comes from a clear, focus on giving customers an experience they don't feel like they can easily replicate with another agent. The real way to succeed in real estate is to make clients happy, and sales will follow.In Close for Life, realtor trainer and top producer Josh Cadillac puts you on the path to long-term success in real estate. In these pages, he shares his simple, sustainable methods for succeeding without focusing on closing transactions:Make prospective customers see that you know what you're talking about and are looking out for their best interests.Learn all you can about the industry and understand the importance of continuing curiosity and learning.Retain customers long after the transaction is done and show them their business means so much more than just money in your pocket.Change your focus from customer acquisition to customer retention.Today the most effective real estate agents spend less time focusing on getting paid and more time concentrating on building a business that pays them for the rest of their life. Whether you're a novice or highly experienced agent, Close for Life shows how to dramatically improve your approach.

This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and sophisticated ways. They strive to develop consumption expertise with a view to maximizing their enjoyment from the luxury experience, avoiding overt displays of wealth while signalling status by means of luxury insight only available to the cognoscenti. One way for aficionados to develop their insight into the diversified and elusive realm of contemporary luxury is to engage with online reviewer discourse. The authors take a discourse analytic approach informed by the Appraisal model to expose the imagined addressees¿ characteristics and behaviour, the luxury values they embrace and the goals of their luxury consumption. The authors argue that the activity of online reviewers is such a crucial arena in contemporary luxury that a new form of luxury consumption has emerged, which they label review-based luxury. This book will be of interest to students and academics in the fields of Linguistics, Discourse Analysis, Communication, Argumentation, Media Studies and Marketing, as well as anyone with a general interest in wine, perfume and chocolate as experiential luxury.

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new businesses every day, turning a profit and having social impact. This book explores how a humanities background can enable entrepreneurs to thrive.

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new businesses every day, turning a profit and having social impact. This book explores how a humanities background can enable entrepreneurs to thrive.

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.

This book examines the challenges and opportunities in the oil and gas industry, in the context of emerging markets and developing economies. It provides comprehensive coverage of the management and sustainability practices of the sector and the environmental impact and sustainability of resources.

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.

This volume explores the applications of narrative and storytelling in corporate, public health and political communications, and its implications for those fields.

This book presents a multi-disciplinary approach for development of Recommender Systems. It explains different types of pertinent algorithms with their comparative analysis, and their role for different applications including case studies. It explains Big Data behind Recommender System, making good decision support systems, etc.

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.

Digitalisation is becoming standard practice within the fashion industry, reinforced by the Covid-19 pandemic. Digital Fashion Innovations captures the state-of-art developments taking place in this multi-disciplinary field.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

Digitalisation is becoming standard practice within the fashion industry, reinforced by the Covid-19 pandemic. Digital Fashion Innovations captures the state-of-art developments taking place in this multi-disciplinary field.