Ledelse og strategi

Professional Coaching for Agilists is for all agile practitioners who want to add Professional Coaching to their toolkits. Leading Agile coaches Damon Poole and Gillian Lee address all aspects of professional agile coaching, from coaching agreements through accountability. Their methodology-independent guidance can help you succeed as a coach in any environment, at all levels: individual, team, and organizational.

"Explores the crisis of character in leadership, how beliefs shape values and morals, the process of character development, essential qualities of principled leaders, how to recover after moral failure, and how to ensure leadership influence is both effective and enduring"--

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek''s Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers'' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

Research-based text presenting concepts, theories and their practical applications in the maritime transport industry, supported by insightful case studies.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in decision support systems, computerized decision-making tools, and management support systems.Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organizations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganization reflecting a new focus analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT.Give students anytime, anywhere access with Pearson eTextPearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place even when offline. Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

Written in a lively and engaging way, this textbook uses numerous figures, examples, cases, digital resources among other elements to provide readers and instructors with the most current resources to make the learning process for aspiring, new and seasoned managers of projects more interesting and relevant than any other competitors.

Authored by veteran public relations expert Edward Segal, Crisis Ahead is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN.

Combining classical scenario thinking (the gentle art of perception) with the analytical power of big data and artificial intelligence, Real Time Strategy presents the decision making of the future which enables decision makers to develop dynamic strategies, monitor their validity, and react faster.

This book tells you how to lead and leverage an ecosystem of partners to gain competitive advantage and grow your profits.

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts.

Use this introductory guide to get to grips with people analytics and learn how to find, collect, analyze and use your data to add business value.

In this book, David Clutterbuck bridges the gap between what is known about team learning and coaching and the practical experience of managers and team coaches.

This is a "Self-help workbook" providing a guideline of how to set up, operate, or position a non-governmental organization (NGO) with an idealistic mission. For persons working with, or exploring the potentials of a redefined role of NGOs in the scheme of things, it contains a reference framework with clarifying materials.

Axiom Business Book Award Winner 2021 Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether its worth investing your time, energy and money? Trying to work out your next step? Put it to The Really Good Idea Test! Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.

"This text has been prompted by the impact of technology, but it's not about microchips, databases and algorithms. It's about humans. Particularly, humans' response to how AI is transforming our world. The author offers a development path through this emerging landscape. In a world that's changing at a dizzying pace, the text encourages to become an even more human human"--

Clearly explains the background of social design- and shows how it can change everything in our world, from businesspractices to human interactions.

Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.

From the authors of the fascinating The Age of Cryptocurrency, comes the definitive work on the Internet's next big thing: the blockchain.