Ledelse og strategi

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

This book provides students guidance on how to deal with the project-based instruction form. Project-based learning is different from traditional lectures and requires students to behave different from the traditional classroom. Different types of projects such as projects that contribute to theory and projects that contribute to practice are covered, to explain to students what to expect, how to approach the project, how to interact with students in groups, and how to interact with the instructor. The discussion includes many useful examples.

Develop a resilient and effective strategy for your career by using the tools and methods which organizations use for their strategic planning.

From the international bestselling authors of WillpowerWhy does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake?The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad over good. It makes sense in evolutionary terms, but in our modern world the lure of bad is, well, bad. It governs people's moods, drives marketing and dominates our news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours. But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias, fighting back with our rational minds to manage the bad in our lives - and even using its power for positive results. Breaking bad's hold over us can help our own lives, at work and in our relationships. Properly understood, bad can be a good thing.

With Amy Herman's Fixed., we now have access to what the FBI, NATO, the State Department, Interpol, Scotland Yard, and many more organizations and their leaders have been using to solve their most intractable problems.Demonstrating a powerful paradigm shift for finding solutions, Herman teaches us to see things differently, using art to challenge our default thinking and open up possibilities otherwise overlooked. Her unexpected, insightful, and often delightful methodology is sought after by leaders and professionals for whom failure is catastrophic. Luckily for us, these tactics work? no matter the problem's scale or complexity. And we don't need an art degree or previous knowledge about art to benefit from her approach, only a willingness to open our eyes and our minds. Yes, things go wrong all the time. What matters most is what we do to fix them.

A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.

For fans of Good to Great and The First 90 Days, The Four Disciplines of Execution is the book "every leader should read" (Clayton Christensen, Professor, Harvard Business School, and author of The Innovator's Dilemma) for creating lasting organizational change. A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The Four Disciplines of Execution will radically change your business.4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today's competitive climate, making this 2nd Edition a book that no business leader can afford to miss. The 2nd Edition provides more than 30 percent new content, including insight on topics such as: -How 4DX impacts leaders of leaders. -The one metric that sustains execution for the long term. -Three leadership mindsets required for strategic commitment. -Utilizing technology for compelling executive scoreboards. The 4 Disciplines of Execution are used by more than 100,000 teams around the world in business, government, and education, and are changing how teams and organizations achieve their most important goals. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines?Focus on the Wildly Important; Act on Lead Measures; Keep a Compelling Scoreboard; Create a Cadence of Accountability?leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

Solving today's environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards sustainability. Leadership for Sustainability gives readers perspective and skills for promoting creative and collaborative solutions. Blending systems thinking approaches with leadership techniques, it offers dozens of strategies and specific practices, illustrated by inspiring case studies. Readers will come away with a holistic understanding of how to lead from where they are by applying leadership principles and practices to a wide range of wicked situations.

The critically-acclaimed, darkly hilarious take on Management Consulting, soon to be a hit on Showtime, starting in January 2012.

The new edition of this bestselling text is more international, with updated content and examples to explain alternative ways of thinking about management and managing people.

Project Management is designed to appeal to undergraduate and postgraduate students studying project management on a business degree.

Natalie Nixon''s new book provides a fresh primer on how to cultivate creativity in the workplace." Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it''s the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds--farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more--she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.