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This landmark book by one of the worlds leading business thinkers is about managing, pure if not simple. It tackles the big questions managers everywhere face, such as:How is anyone supposed to think, let alone think ahead, in this frenetic job? Are leaders really more important than managers? Is email destroying management practice? Are managers the only ones who can, or should, manage? How are managers supposed to connect when the very nature of their job disconnects them from what they are managing? How can you manage it when you cant reliably measure it? MANAGING MAKES SENSE OF WHAT MIGHT BE THE WORLDS MOST IMORTANT JOB.

If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage in healthier habits, or inspire any change in yourself, renowned psychologist Dr. Michael Pantalon can show you how to achieve Instant Influence in six simple steps. Drawing on three decades of research, Dr. Pantalon's easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of "e;yes"e; within an answer that sounds like "e;no."e;

Organizations are a part of everyday life, whether in schools, hospitals, police stations or commercial companies. In this classics text, Charles Handy argues that the key to successful organizations lies in a better understanding of the needs and motivations of the people within them. Understanding Organizations offers an extended 'dictionary' of the key concepts -- culture, motivations, leadership, role-playing, co-ordinating and consultation -- and then shows how this 'language' can help us find new solutions to familiar problems. Few management writers have been as consistently challenging and influential as Charles Handy. Firmly established as one of the core business texts, this book is essential reading for anyone interested in organizations and how to make them work better.

This book is for executives, practitioners, and project managers who are tasked with the movement of data from old systems to a new repository. It uses a series of steps developed in real life situations that will get the reader from an empty new system to one that is populated, working and backed by the user population. This new edition of the primary text on the subject is updated to take account of changes in technology and the maturing of the market for Data Migration services. The most recent figures suggest that nearly 40% of Data Migration projects are over time, over budget or fail entirely. Using the proven methodology in Practical Data Migration will vastly increase the chances of achieving on time, on budget, and zero defect migrations.

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "e;Great Stuff, No Fluff."e;Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "e;Boot Camp for Start-ups,"e; around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win.

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.Digital Gold is New York Times reporter Nathaniel Popper's brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement.The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology worth billions of dollars, supported by the hordes of followers who have come to view it as the most important new idea since the creation of the Internet. Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society's most basic institutions.An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement's colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin's elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

Marketing Communications

Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.

Now in its sixth edition, Work Psychology is an accessible and fascinating examination of human behaviour in todays workplace, written by authors who are all experts in their fields. Substantially updated with new material that reflects current research and debate in the area, the text retains its popular blend of theory, research and engaging examples. Covering a broad range of core topics, this text is suitable for undergraduate students in business, management, and psychology as well as those studying for professional qualifications. This new sixth edition offers you: A clear and consistent structure, including an opening and closing case study and other exercises within each chapter to help you to apply what youve learnt. Attractive full-colour design that aids navigation and enlivens the text. Extensive coverage of cross-cultural issues that reflects the increasingly global context of work. Learning outcomes, long and short self-test questions, a glossary, annotated further reading and weblinks to enable your learning within and beyond the textbook. All the latest research and hot topics in the field of work psychology. A new Key debate feature that directs you to key controversies and contemporary debate around work psychology today. A new Research methods in focus feature that de-mystifies and illustrates with examples the use of strong research methods in practice. A new Point of integration feature which clearly links the theories between chapters, allowing for a greater understanding of the topic as a whole. Additional material for lecturers is available at www.pearsoned.co.uk/workpsychAbout the authorsWritten and edited by authors who are all expert teachers and researchers in their fields, Work Psychology offers a clear and authoritative introduction to human behaviour in the workplace. John Arnold is Professor of Organisational Behaviour in the School of Business and Economics at Loughborough University. Ray Randall is a Senior Lecturer in the School of Business and Economics at Loughborough University. With expert contributions from co-authors: Fiona Patterson Founder Director of the Work Psychology Group, Principal Researcher the University of Cambridge and Visiting Professorship at City University London. Joanne Silvester Professor of Psychology, Cass Business School, City University London. Ivan Robertson Founder Director of Robertson Cooper Ltd and Emeritus Professor of Work & Organizational Psychology, Manchester Business School. Professor Sir Cary Cooper CBE 50th Anniversary Professor of Organizational Behaviour & Health, Alliance Manchester Business School, and President of the British Academy of Management. Bernard Burnes Professor of Organisational Change, Stirling Management School. Don Harris Professor of Human Factors in the Centre for Mobility and Transport, Coventry University. Carolyn Axtell Senior Lecturer at the Institute of Work Psychology, Sheffield University Management School.

Maximize employee performance with this updated edition of the classic bestseller In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today s rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years Daniels has worked with organizations to apply scientifically-based behavioral tools and principles to effectively address workplace issues particularly as they relate to management, leadership, culture, innovation, safety, engagement, and collaboration. Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, presents Daniels proven strategies that have been successfully adopted by hundreds of organizations worldwide ranging from start-ups to Fortune 100 companies and delivers step-by-step instruction and positive practices to help you implement and sustain positive change. With a behavioral foundation and new chapters on employee engagement and the impact of the exponential increase in technology, this latest edition features all new examples, updated approaches to effective recognition and rewards systems, tips for stimulating and fostering innovation and creativity, and productive ways to embrace and empower the multi-generational workforce, including Millennials and future generations. This timely update tackles the changes in the contemporary work environment, while providing step-by-step instructions and proven practices that have been adopted by Daniels global clients, from startups to Fortune 100 companies. Learn how to: Create effective recognition and rewards systems that are positively reinforcing to employees Stimulate innovation and creativity in exciting new ways Understand fluency as an efficient way to reduce training costs and increase training effectiveness for all employees Engage employees in ways that lead to improved performance and a stronger culture Motivate and empower the multi-generational workforce Understand and shape how technology is affecting employee behavior for better and worse

The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it. You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and bestselling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be. Using the research-based, scientifically-grounded Bates Executive Presence Index Bates ExPI you can assess your ability to influence results and maximize your impact, scientifically and systematically. With this proven approach, you can: * Develop your presence in and out of the boardroom * Engage, inspire, align, and move others to act and succeed * Strengthen teams, drive change, and lead with incredible confidence * Make a real and lasting impact on your company, your career, and your life Bates groundbreaking approach to enhancing executive presence is not a one-size-fits-all plan. Since every leader is different, the book shows you how to measure your individual qualities using a three-dimensional model of your character, substance, and style. You ll discover how perceptions of 15 distinct facets of your leadership style, such as authenticity, integrity, composure, vision, and intentionality, are proven to help you drive results. . You ll learn how to leverage your strengths, improve your weaknesses, and develop an executive presence that is uniquely your own. Whether you re taking on a new executive position, facing new and exciting challenges, trying to build better and stronger team, or developing new emerging leaders within your organization, All the Leader You Can Be has all the guidance you need to achieve extraordinary executive presence.

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.

Bogen henvender sig til ledere, konsulenter og arbejdsmiljørepræsentanter samt alle andre, der kan have brug for mere viden om trivsel og mistrivsel i organisationer i forbindelse med forandringsprocesser. Bogen præsenterer en model, tilstandsmodellen, som kan tydeliggøre og afdække modsætninger og ubalancer i oplevelser og opfattelser blandt ledere og medarbejdere under forandringer. Tilstandsmodellen undersøger på såvel individ, gruppe som systemniveau og lægger dermed op til en bred forståelse af trivsel og arbejdsmiljø i organisationer. Mange forandringsprocesser mislykkes eller trækkes unødigt ud, når dette undersøgelsesarbejde udelades og det er håbet, at denne bog kan bidrage til at opretholde eller gendanne trivsel på arbejdspladser under forandringer.

Have you ever wanted to write a book but didn't know how to get started? Have you ever wondered what it takes to self publish a book? If you have ever asked yourself these questions, then this book is for you.In this book, I will show you some methods that I've used to set up a successful self-publishing business. I will tell you some of the tricks and tips that I've learned along the way that have helped me establish a regular, repeatable business with a stable side income. I will show you some of the tools that are available that can help you as a self-published author.Creating content on a consistent schedule is one of the keys to having a successful publishing business. I will describe the process that I use to help me do this. In addition to this process, I will also give you some tips for those times where you're stuck. I will show you some of the things you can do to get your writing back on track. I will also describe in detail all of the steps necessary to publish both a hard copy book and an ebook on Amazon Kindle.I round out this book with some motivation of why being a self-published author is such a unique opportunity and why it might be such an excellent fit for anyone who wants to write part-time or full time. 

This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.This book helps in achieving that goal by showing the reader how to:* Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing* Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose* Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing* Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing* Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposalsThis book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

Your ultimate go-to project management biblePerform Be Agile! Time-crunch! Right now, the business world has never moved so fast and project managers have never been so much in demand--the Project Management Institute has estimated that industries will need at least 87 million employees with the full spectrum of PM skills by 2027. To help you meet those needs and expectations in time, Project Management All-in-One For Dummies provides with all the hands-on information and advice you need to take your organizational, planning, and execution skills to new heights.Packed with on-point PM wisdom, these 7 mini-books--including the bestselling Project Management and Agile Project Management For Dummies--help you and your team hit maximum productivity by razor-honing your skills in sizing, organizing, and scheduling projects for ultimate effectiveness. You'll also find everything you need to overdeliver in a good way when choosing the right tech and software, assessing risk, and dodging the pitfalls that can snarl up even the best-laid plans.* Apply formats and formulas and checklists* Manage Continuous Process Improvement* Resolve conflict in teams and hierarchies* Rescue distressed projects

Ever feel like you''re so busy and stressed that you forget to breathe? This book is for all of us struggling on with the multiple demands of jobs that never seem to end and the complexities of home lives. All of which can lead to exhaustion, unhappiness, burn-out or depression--this book offers a road map of practical, effective solutions.This book is for people who are struggling with the multiple demands of jobs that never seem to end and the complexities of their home lives. Struggling on without thinking through how to make it work can lead to exhaustion, unhappiness, burn-out or depression. No Time To Breathe presents practical ideas that come out of Dr Bill Mitchell''s clinical experience in getting people back to a zone of better energy, balance, fulfillment and more balanced ways of thinking about themselves. Through case studies of the everyday lives of people in many walks of professional life, we see how many of us can accidentally set off down a pathway that takes us away from our previously healthy robust selves--often without recognizing it. When we can no longer stabilize our emotions and protect our energy we become overwhelmed, and rather than confident become self-doubting, guilty and anxious. This book describes three key building blocks of a balancing system to keep us within the energized healthy zone, in spite of the pressures we are under at work and at home. These are: self-awareness, an understanding of the physiology of energy, and a willingness to lead a more decisions-based life for better balance and effective working. Together, these form an overarching empowered mindset, freeing us from the mental habits that lead us to de-prioritize time for ourselves. And leading to far happier outcomes than feeling trapped and helpless, or walking away from career paths into which we have invested years of our lives.

WALL STREET JOURNAL Bestseller A humorous yet practical five-step guide to ridding ourselves-and our companies-of bureaucratic bottlenecks and red tape During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their package. Your eighth Zoom meeting of the day keeps freezing, and if you hear "No, wait; no, you go first" again, you will implode. But first you have to sit through an endless Power Point presentation that everyone claims they've read, no one has, and that could have been summarized in one page. What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they've lost sight of their core purpose. Inevitably, they pay the price. Best-selling author Martin Lindstrom combines numerous real-life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic-and sanity-to the companies and people that need it most. A must-read for today's executives, managers, and employees, The Ministry of Common Sense is funny, entertaining, and immensely practical.

A collection of 10 of the best, most influential articles on how leaders can maximize performance for their organization--and themselves--that published since the original HBR's 10 Must Reads on Leadership came out.We've read everything we've ever published on leadership so you don't have to. This volume collects the best articles on leadership since the first volume published in 2011.The ideal volume will cover a range of issues of interest to leaders, including: leading with emotional intelligence, decision-making, employee retention and engagement, leading change, and more.Audience: Leaders and managers and people who aspire to hold those titles. Folks who are just appointed to the role and looking for resources to ground and guide them. Folks who have held leadership positions for the majority of their career, who may be feeling burned out or weary or bored who are looking to be inspired or reenergized.

Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing assumes its purpose is persuasion: it must grab people’s attention, get them to change their minds, and convince them to do what they didn’t know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," “rise above the clutter,” and achieve “stopping power.” But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it’s all clutter, it’s all annoying, it’s all an imposition on their already overworked conscious minds. Ironically, marketers are creating a “tragedy of the commons” effect. By collectively overgrazing consumers’ “attentional commons,” they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers’ existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion.Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers’ innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn,  and choose in the modern marketplace.

"Worth its weight in gold!" --Robert Shapiro, Esq. Renowned Trial Lawyer, Co-Founder of Legal ZoomWhat if you knew you could get what you want in negotiation? What if you knew you could feel powerful, confident and in control of the entire process? Top 1% attorney, author and media personality Rebecca Zung shares her proven method for successfully negotiating anything in her latest book, "Negotiate Like You MATTER: The Sure Fire Method to Step Up and Win" provides powerful and easy steps you can take to level up your business and your life! Every single person wants to feel seen, heard, understood and know they MATTER. This is true in any human interaction, but in negotiations the stakes are higher. The outcome of a negotiation becomes an outward measurement of our value, and if you haven't done your internal growth work, then at the deepest, darkest level, a "loss" in negotiations feels like YOU are less, not just that you RECEIVED less. That risk of vulnerability is often not worth the potential gain. Using her years of experience in litigating divorces for the world's most powerful people, attorney Rebecca Zung shares, through easy to understand language and humorous stories, the exact steps to the secret of how to get what you want. A totally innovative approach to negotiation, she blends the worlds of self-help, quantum physics, and body language with all the more traditional negotiation skills, strategies, tactics and techniques.80% of winning a negotiation happens before you even walk into the room. To properly prepare, you must move from your inside out. This means that you must start from dealing with your own internal dialogue and knowing you have value. Next, you move to the external preparations. This means doing the research, preparing the arguments, creating leverage, discovering pain points, determining the best and worst case scenarios, doing risk analysis, deciding where the negotiations should be, what to wear, and what your first offer will be. The final step is the actual negotiation itself. Here you must prepare for how to command the entire process by determining how to walk into the room, how to greet the other person, how to use powerful body language (and read the other side's), how to present your offer, how to use embedded commands and mirroring, and much more. The methodology in this book works no matter what field you are in, and regardless of how powerful the other side is.Throughout the book, you'll be given easy to remember mnemonics, catchy phrases, tools, resources and exercises, all to remember exactly what to do to win every negotiation, in any situation, every time - and have the other side be happy about it. Get ready to feel empowered, inspired and actually look forward to negotiating!

Former Air Force Top Gun, Rob "Cujo" Teschner, builds on his work as the U.S. Air Force's Subject Matter Expert on the fighter pilot Debrief as an instructor at the renowned U.S. Air Force Weapons School. He's adapted the Air Force high-performing team approach to Debriefing and introduces this process to help organizations achieve their all and build contexts where teams can thrive. Among the many important concepts Rob brings forward, he highlights:There's a difference between Taskwork and Teamwork, and most organizations are only focused on the Taskwork at the expense of team skills;Organizations must organize to develop trust; they do this by building Psychological Safety, a condition where people feel safe to talk about the truth;Leaders have to learn to become vulnerable and admit their faults. Only by leading as they want their teams to act will they inspire people to act the same;Institutionalizing the practice of debriefing can increase team performance significantly, allowing individuals and organizations to achieve new levels of success.In the end, the key to an organization's long-term success is its practice of accountability and the degree to which its leaders hold themselves and their teams accountable for the decisions they make. High-performing fighter teams have been practicing this version of accountable leadership since World War I. Debrief to Win is the resource every organization needs in order to start improving NOW. It's also the resource every organization needs to build a context where teams can truly thrive. Debrief to Win is a book that applies to all aspects of human performance, from the boardroom to the dining room, from high-performing professional teams to family teams of only two people. The Debrief is a life skill with far-reaching ramifications. This book offers deep insight into how individuals and organizations can harness this powerful tool for personal and professional gain.

"The best book on change I've ever read..." (Bank CEO)"The best book on change in fifteen years, perhaps longer..." (Organization Development consultant)Leaders need guidance on leading change grounded in the latest science, not 20th-century myths. In this updated 2019 edition of The Science of Organizational Change, Paul takes us on a journey from change mythology, from New Age change ideas, from "reports in drawers", and from pop psychology up to the present. In the first comprehensive treatment of behavioral science in business, you'll learn which cognitive biases caused the 2008 Financial Crisis, Enron, and the Deepwater Horizon. Later in the book, you'll discover how evidence-based management is helping leading businesses including Google.The author's 30-year career, scholarly approach, but without dry academic writing make this book a must-read for all managers interested in change. Few authors incorporate findings from psychology, sociology, medicine, philosophy of science, ethics, public policy, economics, and mathematics into books on change. Fewer still do it in an interesting way.Read case studies from Cisco, Intel, Nokia, BP, Shell, Barclays, British Airways, Comcast, and PwC - all former clients of the author where he advised at C-suite level.

The Massage Therapist's Guidebook is approved by NCBTMB as a home study course toward continuing education credits (CEU's) for massage therapists. Diane Matkowski shares invaluable insights into the business world of massage. As a leader in the field she gives an authentic and realistic view about how she has thrived as a massage therapist.Drawing on her decades of experience she explains how to:· understand massage as a business· provide excellent client care· continue growing in all aspects of your work· increase self-care awareness as a massage therapist· balance emotional, physical, and financial energy · be more conscious of the human body on many levels· deepen your appreciation for your work and lifestyleBy recognizing the value that touch brings, you'll be able to enjoy your work more and become a better (and more successful) massage therapist.Help your community and make a quantum leap in the booming business of massage with The Massage Therapist's Guidebook.

What You Will Learn:Whether you are looking to significantly boost your earnings by becoming Six Sigma Certified or are simply looking learn about the strategies and tools necessary to support quality improvement initiatives, this training manual offers the largest value available. Who This Book is For: Anybody looking to learn Six Sigma Those seeking a Six Sigma Certification Individuals Looking to Significantly Increase their Income Individuals Looking to Stand-Out from the Competition Companies Looking to Train Their Employees What's Inside:This comprehensive guide was designed with the reader in mind. Other Six Sigma books typically fall into one of two categories. Either the training material is too comprehensive (leaving the reader to feel overwhelmed) or the material is too "watered-down" (leaving the reader without the necessary knowledge to be successful). Our guide strikes the perfect balance by providing as much depth as the reader would like. The material in our training guide is broken down into 4 areas. Units 1-2, provide an excellent introduction to Six Sigma and Lean Six Sigma as well as a brief overview of the methodology (ideal for White or Yellow Belt Certification). Units 3-5, covers more advanced Six Sigma concepts in addition to beginner statistics and intermediate statistics, along with helpful guides for computing statistics with software like Excel & Minitab (ideal for Green Belt Certification). Units 6-8 dive further into advanced concepts and processes within the Six Sigma methodology (ideal for Black Belt Certification). The remaining sections cover Six Sigma within specific industries, such as Six Sigma in Healthcare, Finance, Human Resources (HR), Information Technology (IT), Engineering, Marketing & Sales, Customer Service, Warehouse, Distribution, Manufacturing, Military/Defense, Government, and more.No matter your experience or goal, this comprehensive guide has something for everyone.