Ledelse og strategi

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how toIdentify the intersection of your expertise and your future customer's needsDetermine how to "tilt" your sweet spot to find a place where little or no competition existsEstablish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)Use social-media and SEO to convert one-time visitors into long-term subscribersGrow your business by expanding into multiple delivery channelsMonetize your product or service for ultimate business successUnderstand how to sell your content asset for millions or build the business into a large enterpriseThis fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.

Harness a powerful leadership programme based on agile thinking to best deal with the modern, uncertain, volatile and ambiguous business world.

He describes the competing efforts of the likes of Google, Microsoft and Chinese companies Tencent and Alibaba to create a viable quantum computer, and the different routes they have taken to meet the immense technical challenges involved.

Form an effective business plan for ventures and expansions using proven methodologies and practical resources.

?In Better Allies, you'll learn to spot situations where you can create a more diverse and inclusive workplace, along with everyday actions to take to cultivate a culture where everyone can do their best work and thrive.

The raw, page-turning, inspiring story of Jeff Immelt's 16 years leading the iconic General Electric

How do great leaders thrive in uncertain times? By changing their mindsets about power.

'Ferrazzi is breaking new ground in defining what leadership can mean in the emerging world of work' -Arianna Huffington, founder and CEO of Thrive Global'Ferrazzi has gone into the trenches to figure out what it really takes to empower people and make teams more than the sum of their parts. This book will be a staple in every leader's library' -Adam Grant, host of the TED podcast WorkLife, bestselling author of Give and Take and Originals Long-listed for the CMI Management Book of the Year 2021 The world of work is changing at an unprecedented rate leaving many organisations struggling to cope. At a time when constant innovation, agility, and speed often mean the difference between success and failure, we can no longer afford to waste time navigating the complex bureaucracy present in most companies. The #1 New York Times bestselling author Keith Ferrazzi argues that in times like these the ability to lead without authority is the essential workplace competency. Leading Without Authority reveals the secret to getting those around you to collaborate and cooperate to reach their full potential, whatever your title. The answer involves a shift in mindset that Ferrazzi calls co-elevation - working to elevate those around us. And you don't have to have formal authority, or direct reports, to utilize the co-elevation process. In fact, you can take initial steps forward without the other person even being aware of your efforts.Drawing on a decade of research and over thirty years helping CEOs and senior leaders drive innovation and build high-performing teams Ferrazzi reveals how we can all transform our business and our relationships with the people around us. The result is a new roadmap for thriving amid the disruptive pressures afflicting every industry.

True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "e;the boss"e; people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right. And if you have the skill and dedication, you can reach the pinnacle of leadership-where experience will allow you to extend your influence beyond your immediate reach and time for the benefit of others.The 5 Levels of Leadership are: 1. Position - People follow because they have to.2. Permission - People follow because they want to.3. Production - People follow because of what you have done for the organization.4. People Development - People follow because of what you have done for them personally.5. Pinnacle - People follow because of who you are and what you represent.Through humor, in-depth insight, and examples, internationally recognized leadership expert John C. Maxwell describes each of these stages of leadership. He shows you how to master each level and rise up to the next to become a more influential, respected, and successful leader.

Celebrating the 20th anniversary of the publication of the 6-million-copy phenomenon (almost 1m in the UK), this revised and expanded edition of Fish! brings the classic business parable to a new generation of leaders.

Your team will change whether you like it or not. People will come and go. Your company might double in size or even be acquired. In this practical book, author Heidi Helfand shares techniques for reteaming effectively. Engineering leaders will learn how to catalyze team change to reduce the risk of attrition, learning and career stagnation, and the development of knowledge silos.Based on research into well-known software companies, the patterns in this book help CTOs and team managers effectively integrate new hires into an existing team, manage a team that has lost members, or deal with unexpected change. Youll learn how to isolate teams for focused innovation, rotate team members for knowledge sharing, break through organizational apathy, and more.Youll explore:Real-world examples that demonstrate why and how organizations reteamFive reteaming patterns: One by One, Grow and Split, Isolation, Merging, and SwitchingTactics to help you master dynamic reteaming in your companyStories that demonstrate problems caused by reteaming anti-patterns

Moving beyond the typical rulebook approach to negotiation, this new textbook combines practitioner guidance with empirical research to teach negotiation as a skill that can be learned and mastered. For MBA and law students studying negotiation, as well as executives seeking to develop these skills.

"The world runs on social media--and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind."--Page 4 of cover.

Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.